Newspaper advertising is more trusted than many other forms of advertising. Business owners use newspaper advertising to help increase brand recognition, product sales, new foot traffic and repeat business. Newspaper offers greater the exposure of the advertisement, the longer is the period of its impact among the readers. Therefore an advertisement can stay longer in the memory of a consumer, increasing the chances that they might opt for purchasing or availing your services as and when required. This counts for higher sales and brand awareness. Print Advertising still provides greater impact in consumers mind over extended periods of time.
Newspapers allow advertisers the flexibility to choose the size and content of their messages and the ability to change the nature of ads from day to day. In addition, newspaper advertising reaches a different types of people in a geographic area who make it a habit to read the local paper. One of the other main advantages of newspaper advertising is that people have time to study the ad for all of its details and can even go back and look at it several times if necessary.
Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn't guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it and possibly act on a sale or offer. Classified Ads too works great if the offer is good.
Besides ad placement in sections near similar content, local newspaper advertising can target a specific audience in other ways. For example, newspapers often have special sections, releases and inserts that target audiences based on events such as a holiday or season, specific geographic areas.
By advertising with a trusted local newspaper that has a loyal customer base, you can build a positive reputation in the community simply through this association.
Last Minute Changes
Another benefit of local newspaper advertising is rapid turnaround on production changes. If you need to make last-minute changes to your ad, the newspaper advertising department can usually get the job done quickly.