Expo 2020 Dubai Marketing Plan. There is something for everyone

Expo 2020 is open now welcoming thousands of visitors everyday. We are blessed to be in a forward thinking country which pushes the boundaries to make the present and future better for all. Our team went to expo 2020 and its a great experience and must visit for everyone. You can discover different country pavilions and their focus on innovation, technology, culture, history, future and sustainable energy plannings. There are many live shows and awesome food too. Dubai has already positioned itself as a global destination for hosting mega events with global participation.

Why Expo 2020 Dubai Marketing is Important for your Business

This global event has already got people excited and city is buzzing with business activities across related industries. More businesses are opening. World has opened its doors for international travel. Locally too people have started travelling and the roads are busier.

Big and small business will be able to boost their brand marketing and results by following the simple online and offline marketing activities. Imagine, 25 million people will be visiting the expo and what it means for your business.

Is your business seizing this opportunity and be a part of this revolution?. So what is your marketing strategy during expo 2020 marketing dubai.

Tourism industry in particular that will get boost from expo. International travel, travel agents, tour operators, hotels, shopping, real estate, transportation, logistics and everything is related you could think of.

Businesses now need to think omnichannel and new marketing strategies needs to be tried if they are to see better marketing results. Your marketing needs to evolve and provide more tailored marketing campaigns. Another great thing about expo is that most people are ready to take quick decisions and transactions will increase. Consumer mindset is changing all thanks to Dubai Expo 2020.

Expo 2020 Dubai Marketing Strategies to implement

Business Visitors in Expo – Senior Managements, Government agencies and other stakeholders will be visiting the expo. What is your B2B marketing plan? Design and redesign your expo marketing strategies. Be original. Think about what your customers need. Listen to them closely. If you listen, you will know what they want. Have clear and consice messaging.

The role of your marketing department should be to build, evolve and promote your company brand to create awareness and support business generation. This includes developing strategies and executing tactics that communicate the brand across different marketing channels.

Research your audience – Use sparktoro, google trends, brand mentions, buzzsumo, google keyword planner and other tools to measure where your customers are coming from internationally. ( Contact us access to above tools ) Find out what are they talking about and be a part of their conversations. Dont just wait for them to come to you.

Communication Strategy – Plan your marketing message. What story are you going to tell. How will it help your customers. Are you running any special expo marketing offer?. Make sure to comply with Expo 2020 Dubai marketing guidelines and be on the right side of the wave.

Email Marketing – If you have your email database, nurture your list with your new plans and services. Direct them to your landing pages. Align yourself with the Expo theme. Maybe have a webinar? Talk about how your company shares the values of expo themes.

Your Landing Page – Have a dedicated page for Expo enthusiasts. Have quality content with clear and easy to understand offer. Measure your on page metrics like time on site, speed of your web page and how people are interacting with your content. Share your vision and how you help. Use the right keywords to rank your website on 1st page by doing proper onpage SEO. Ask for our free SEO audit form

Blog Contents: Blog about expo or write articles consistently during expo time. There will be more searches and content consumed by people. Brainstorm with your team or SEO companies to come up with different topics to right about. Focus on high quality content and use relevant keywords to get your articles ranked. Create infographics, short videos on youtube and publish it on all social media channels. Its time to spin your content wheel. Plan your content for next 6 month and have a proper execution plan. Lot of things are lost between saying and doing.

Social Media Ads – Invest in the marketing tools. There is one social media marketing tool where you pay once and get access to it for lifetime. And it helps you schedule and publish all your videos and images to post on 6 social media channels. Do it once a week and you are set for the month. Use geo targeting and run special ads to people in expo running ads during specific time of day and day of the week. Snapchat geofilters can help too. Depending on your business it will vary. Example – Have new creatives and use more videos to offer something special to expo visitors. You have social media advertising options on facebook, instagram, tiktok, snapchat, youtube, twitter, reddit, quora, linkedin and much more. We do marketing for all social media channel available in UAE.

Talk to us about our expo 2020 marketing offer. Think of long term and a way by which your customers are happy to share and talk about your business with their friends. Use Event hashtags, visuals and posts, engage with your audience. Create your event page to promote if you are having one.

Some other Expo 2020 Marketing Ideas

You can also go live when you visit the expo. Let your followers know your at expo and create small video content and share it on social media channels. Create stories to make it entertaining and useful. Interact with your followers and hold Q&A with them. You can arrange to meet them at the expo the next day. Someone from your team can respond and interact with the followers on social media and build your following.

If you have some higher marketing budget, consider Outdoor ads, OOH, Print, TV or newspaper ads to have better branding message. Ads cost during expo time could be high, but there are plenty of advertising opportunities available for you. Contact us to know more.

Build your public relations with PR & communication. Get your interviews, featured articles, Q&A and announcements. Now is a better time and people take notice.

Last Tip – Do not forget Networking! – Go there, attend events and seminars, spend some time meet people from different countries and learn how business is done there and smell some opportunities for your business plan ahead. More than 190 countries are participating, it is a golden opportunity not to be missed! Use the expo app and plan your visit or check out expo site

There is also an expo2020 business app which you can use to organize events

Improve your Expo 2020 dubai marketing with us.

“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.”

– Seth Godin