Real Estate Marketing in Dubai. 25 Ideas which you can try today
Dubai Real Estate Market is booming. If you are a real estate marketing company, you need to read this. Real estate has gone through a lot of ups and downs recently and so has investors mindset. Competition is fierce and there are so many options and projects to choose from. It is natural for property buyers to be confused and hence it takes longer to finalize a good investment. Property investors either talk to the real estate agents or research online to be convinced before contacting real estate agencies.
Top Real Estate Marketing Ideas you can start today
Build a great Real Estate Website
Your website is the central element in property marketing and everything revolves around it. Below are some tips and key points to address to have a great property website.
- Choose what you put on your home page. It is the most visited page on your website
- Add the property listings on your website and make sure they are well optimized for mobile and desktop. Keep updating your listings to make it relevant to property buyers.
- Check if your website loading speed is good. More than 50% is ideal. Faster the better.
- Hire a professional photographer and videographer who will take clear shots of the property listings you are trying to promote.
- The Videographer can create professional walkthrough videos while the real estate agent can record on live camera showcasing the property. Imaging listing these on your website.
- Imagine sharing these videos and images with clients via whatsapp or using them in advertising
- Have your company address and phone number with staff member details along with your company visions and values. It is important that your website can be trusted.
- Have live chat ( tawk is great free live chat tool ) and give it to multiple agents to install on website. Respond within 10 seconds when a user is on your website and wants to chat
- You can also have a whatsapp icon on your website to get contact details of all the chat requests
- Our inhouse developer and SEO experts can make sure you got a great looking and seo friendly website. So it converts your website visitors into real leads.
Google Ads For Real Estate Cost Per Lead
Google Ads or PPC Ads for real estate will help you generate new qualified real estate real estate leads.
- Google Search ads can reach out to property buyers in UAE and other countries who are looking to buy properties. Example when they type on Google search example – ” Properties in dubai” or ” buy villa in dubai” etc. Best quality leads come from google search ads. Problem is that some generic keywords cost per click (cpc) can go as high as AED 30 per click. We have seen an average of 10 – 15 per click in UAE and 5 – 10 AED per click outside UAE. The more clicks you get, more traffic and lead generation happens.
- Expect 60 – 70% of leads from Google Search ads to be better quality. If you have a good ads budget and a popular in demand property to promote. This is the go to marketing channel.
- You can also try Google Display Ads ( GDN – image / banner ads ) which can show on relevant websites. Like property websites, investment related sites so your investors can find your ads on website or mobile apps or gmail they can still see your ad about the new property launch promotion. The cost per click are lower and the quality is ok.
- Youtube Video Ads and youtube for action can help with new lead generation too. Google is introducing lot of new changes and additions so this space keeps changing and should be experimented.
- You can try remarketing ads, discovery ads, custom audience ads, customer match lists, RLSA ads. There are many other advanced types of ad campaigns with Google to get good results from real estate advertising.
- We are certified Google Ads partners in UAE since 8 years and handled over 500 clients ads campaign. There is scope to improve and start something fresh. Book a zoom call with our team to talk about your Google Ads campaign for real estate project.
Landing Pages for Real Estate
If you want to promote a particular developer project, it is imperative to have a dedicated landing page created. So investors can see minimal and right information as you advertised in the ad copy. There are many tools like leadpages, unbounce, swipe pages and many more. Where you pay monthly subscriptions and get the landing pages up within 1 day ( if you have the content ).
Some best practices of these landing pages are – These pages should have your logo on top, phone numbers. Have the right video or image describing the project. have your contact lead capture form right on top and and footer. Having your company address provides credibility with a phone number to call. Fast loading mobile responsive and good design goes without saying if you are to improve your lead generation or conversion rates for property marketing. We develop both custom landing pages and tools based. Ask us for our past landing page design to get an idea. Remember a good landing page makes or breaks your campaign. It is a critical part in your real estate marketing campaign.
Social Media Marketing
Social Media Marketing for real estate is the most popular way to generate new property leads. Many real estate companies approach us for doing social media advertising for lead generation.
- Facebook ads for real estate works better together. Facebook Lead ads is what works the most. Same with Instagram Lead ads.
- All you have to do is provide the property project details you want to promote. Pictures or videos, access to your facebook page and we take care of the campaign setup for lead generation
- To run ads in UAE we have seen lead ads cost right from AED 30 – 300 per lead. The cost varies due to either the property cost or not good creatives or not in demand projects.
- Real estate lead quality is a big problem we have seen. WIth lead fields such as Name, Email, Phone number, expect high number of leads but 80-90% of the leads could be junk and invalid. So it can be big waste of time for your agents and cost of marketing. We found ways of reducing this bad lead quality to 50-60% levels while maintaining lower cost per lead for properties
- Real estate lead generation ads outside UAE can be cheaper but the lead quality is poor as many dont read the message and just tap to get in your system. You can download all leads from your facebook page.
- Generate property leads through website traffic, landing page views, conversion campaigns where a user reads the ads and clicks to visit your mobile landing page. They manually enter their details ( social media ads are 90% mobile ). This is comparable better quality leads but the lead volumes can be very low. You can expect 40 – 50% of the leads to be better quality.
- Tiktok Ads for real estate can also be considered due to higher time spent on the app and gaining popularity. We recently did a tiktok ads campaign for property event gathering and tiktok ads performed better with lead generation. Since its new platform the cost of advertising is cheaper too
- Snapchat ads for real estate can be your another option to target more people and reach them for awareness and lead generation. Over 2 million snapchat users in UAE
- You could consider other social media advertising networks too like twitter ads, linkedIn ads ( expensive ), reddit ads, quora ads
- Your ad budget can be from AED 3000 per month to AED 100,000 depending on what you want to achieve and in how many countries, projects to promote.
- With social media ads for real estate you will always get a lot of leads. Optimization is the key. We change the ad creatives projects, copy and audience targeting to find the right mix to perform for lead generation.
- Social Media Marketing for properties is like daily excercise of interaction for creatives and projects etc. Our 10 years experience in working with more than 20 different real estate marketing projects. So talk to us about your project
Social Media Management
Social Media Management for real estate means doing regular posting on your facebook and instagram, twitter, linkedin newsfeed and stories.
- You can post images, videos, quizzes and other types of posts to keep your social media profiles active for investors. Expect no leads from this activity.
- This posting is not a lead generation excercise but to update your social media pages. It can be a tedeous unwanted tasks yet important as marketing is omnichannel and people can discover you from anywhere.
- If you are getting good enagagements, likes and shares on a particular post. You can consider boosting or promoting your page to general public to gain more interest and trust.
- Many tools are available which can ne used to schedule posts once in a month and it will publish daily on all social media platforms. One great tool we know is Promo Republic
Influencer Marketing for Real Estate
Real Estate marketing with Influencers is another great way to tap into new audiences. They have more loyal followers beyond paid social media marketing
- Before using influencers to promote your properties, make sure you have a great offer with call to action for people. Example, you can ask the influencer to come to the property and create the video and genuinely talk about the benefits of the property and why people can consider it
- A talking head walkthrough works like a charm. Our last clients talking video in front of the villa ad worked better.
- With permission of the influencer, you can promote thier video on youtube video ads and social media ads and generate leads and awareness. Its a win win for the influencer too to get additional awareness.
- There are micro and macro influencers with small but loyal an large followers too. Cost per influencer depends on how big they are and what you are asking them to do.
- We help you associate with the right registered influencers and help you create great content. This is an awareness and lead generation activity.
Email Marketing for Real Estate
“Where did you go email? Nowhere!” – Email Marketing is the oldest and still the best way to marketing your properties. It simply works and is here to stay.
- Email Marketing is a cost effective way to promote your properties if you have your own database.
- First things first, if you have lot of leads ( meaning you own them and they filled the form on your website ). It is time to setup an email nurturing campaign by which you first clean the email addresses.
- If you have your own email database where the email list know you, its golden!. Setup an email sequence by setting up automated email campaigns to send them relevant emails every week. We have the tools and know how to not only send but to check the email openers and contact them.
- All past leads you got, you can put them in a email list and send them regular weekly automated emailers to make them aware of the new project launches. Track the email openers to call.
- Our email marketing software helps clean your email database and tell you which ones are active emails. It also tells you to remove the bad emails, spam traps and invalid emails
- Once the email cleaning is done, then we help you to setup series of informational and knowledge and property promotion email templates to make them ready to be sent.
- There is a lot that goes into a sucessfull email marketing campaigns. Example, subject line, email content, day and time of sending, call to action, IP, email server and the database quality.
- Once a week email is ok to send to your list of database. Start by sending 100 emails a day and then gradually increase to 200 – 500 – 1000 per day and so on. If you send too many emails on a rotten database list, your domain will be blacklisted and damage your email reputation. Even for normal transactions emails. All your emails can end in spam or junk folders.
- It is advisable to send emails and nurture for 3 – 5 months to get meaningful results.
- Through our email solutions we avoid that so your emails are delivered in the inbox. This achieves high email open rates and clicks and reply back. Its a slow but the right process to nuture leads
- There is over 5 million email database available on which you can send real estate mailers. Remember email is not a one hit wonder and needs to be strategically setup to get long term benefits. Talk to us about your email campaigns.
- Tele calling on database can also be the best source to generate leads which is better than high adverising costs
SEO for Real Estate
SEO means Search Engine Optimization which is a process to improve your website rankings. This shows up on 1st page of google search results for particular keywords.
- SEO is a slow process and may take 6 – 12 months to appear on 1st page of Google . You need to have the time and patience along with the vision for the long haul.
- If you want quick results and leads, then go for PPC with Google Ads & Social Media Ads. SEO is for people who see the bigger picture and are thinking about tomorrow ( 6 – 12 months remember?)
- With SEO, your website is analyzed and improved as per Google rankings best practices like On page SEO. It includes meta tags, onpage content, speed, website structure and much more.
- With Off page SEO, we tell the web about your website by helping the property website get more back links. This increases your website trust to signal google bots to consider it for ranking. The process needs time and one needs to be consistent.
- Create profile on property websites. So more websites can link back to your website. Soar your website visibility by reaching out to more websites and collaborate. We do this in your SEO
Whatsapp Marketing for Real estate
Whatsapp is the most popular person to person chat and communication platform all over the world. Over 2 billion users. If you have your list of database then whatsapp promotion is for you.
- Whatsapp is particular that you dont spam and send messages only to the numbers you know and who know you. This way you can reach them via whatsapp bullk messages.
- Your Whatsapp sending number is first approved by facebook. Then the sending message template needs to be approved. This process is done from our partners and the process takes approximately 1 month.
- Once your whatsapp number and the message tempalate is approved you can send messages to your list. You can send videos, upto 2000 text and images to the whatsapp numbers.
- There is a setup fee and monthly account maintenance charges plus a whatsapp message sending fee.
- Besides sending whatsapp messages outbound, you can also opt for a whatsapp for business . Whatsapp can be used for customer service and automated chatbots and communication at a scale. This is good if you have lot of repetitive task.
- Simply grow your list for the other marketing methods and send them emails and whatsapp messages like this. Please dont spam them. Send usefull messages they will appreciate to recieve. There is anyways flood of unncessary marketing messages going around which makes no sense.
Outdoor Advertising for Real Estate
If you want to create the buzz and awareness you can try outdoor advertising in dubai and outside areas. We have the rates so you can check what options suits you. You can also do some Radio advertising in dubai and other emirates. There are also options available in malls advertising. Talk to us about kiosks and placement in malls to get better placements and visibility along with the human billboard options
Build a Real Estate Great offer
Simply asking the users to register to be called back for a particular project wont cut it. Put yourself in the customer shoes and think will you fill a form like this? If you are selling a million dirham property, you need to make the landing page and content worthwhile and useful. Why the customer should invest before they give their contact details.
Customers always think of themselve and how it can benefit them. What are the true benefits and offers to test one at a time, on your landing pages and ad copies. Test which offer works and optimize accordingly. Many campaigns fail as they didnt get the right copywriting done. We use the right copywriters who can get things moving when the investor visits the landing page.
Blogging for Real Estate Website
Blogging for real estate website is a content creation process. Where you need to come up with useful articles which will help your investors decide whom to do business with.
- Think about the pain points of your customers and most important asked questions etc. When you deal with them and write down the topics which you want to write a blog on your website.
- For example – Top 5 ways why to buy property in Dubai now then later. What are top 3 things to consider before buying a property in UAE. This and many more blog ideas you can think of
- We have experienced content writers and content creators who write 500-1000 words article and can be published on your websites
- Now customers dont like to read a big chunk of information. They want to go through the content quick so make the blog more visual with images, videos, infographics
- Blogging is also a part of SEO activities for real estate website to get rankings faster on 1st page
- Once you rank on 1st page, you get visibility and traffic starts coming to enable lead generation for properties
Local and international Marketing for Real Estate
We have seen more real estate companies who want to run ads in UAE. You can also choose to show ads in other markets like GCC countries, UK, India, Pakistan, Russia and other countries. When it comes to international ads targeting, Google Ads works better and locally more socially media works. We do digital marketing for real estate agents locally and internationally.
Google Analytics for Real Estate
Lets admit it that your real estate business is a long term one. Dont you want to track how much traffic is coming to your website everyday? Where they are coming from, which pages they are visiting and how many of them are converting into leads? With analytics tracking, you add a simple tracking code on your website and rest is taken care of. Proper analysis can lead to diagnosis and marketing campaign improvements. We help you with the right tracking setup so you know everything about what is happening with your website.
Chatbots & Live chat for Property Websites
Your website visitors should not just come and go. Seize every opportunity for them to contact you by having live chat services in real time. You can use whatsapp icons too. For Chat bots, try to have default questions of the most frequently asked questions so they can get quick answers. A good user experience is important for them to do business with you. Websites who have chatbots or live chats have double the lead generation than websites without one.It doesnt cost much and you get more property leads for the same marketing budget.
Call Tracking for Real Estate Websites
Lets suppose you have more real estate agents and multiple numbers provided. Technology is advanced and you can now track and record (with permissions). Get information like who called, which number, missed call added to your CRM. So you know exactly how many calls were generated from the marketing campaign and who it was assigned to. All in real time so you can take the right marketing decisions. We did many click to call campaigns for our clients both on facebook ads and google ads to see mixed results
Google My Business Page for Real Estate
Is your business on google maps? Google Maps or google my business, allows your listing to come on first page whenever someone types your company name. It displays directions to your offie, phone number and maps and other images. This will help you get the credibility and recognision. Its a free service from google, so we recommend you have this page
Programmatic Marketing for Real Estate
If you want to make your property launch more successfull programmatic ads is a way to go forward. Programmatic advertising takes the entire process to a new level. It uses algorithmic software that handles the sale and placement of digital ad impressions via ad exchange platforms. Your display banner or video ads can be displayed on thousands of websites, premium locations to get you the visibility. The machine learning platform learns the actions and overtime it starts to optimize for lead generation. Here you pay by impressions as its a brand awareness campaign for properties as a focus.
Check Your Competition
We live in a competitive environment, where almost everyone is behind the same customer you are after. It is important to keep a track of what they are doing with the trends and make your own way. How you can offer better value and improve customer experience should always be at the center of discussion. There are many online tools like spyfu, facebook ads library, Google auction insights and many more. They give you an advantage to improve your marketing digitally. There are people who also do reputation management to improve your brand perception online.
Host Live Real Estate Events
We find this to be most important format of getting leads and meet and interact with your prospects. Think about it, do you want to advertise your property for a simple lead generation campaign or get them to visit an open house or road show event?. Giving them the option of not just visiting by an agenda of lets say real estate trends in dubai. Or a panel of discussions or some expert speaker and showcasing 2 – 3 developer projects all in one place. Top it up with a lunch or dinner options and the good ones will come. As they now see more value. Opportunity to network, learn about new projects and from the speakers. Its a win win and we have seen marketing for particular events are more successfull if done right. Doing an online webinar can help too but nothing beats in person events.
We did a recent campaign for a property event and the ad copies were about join us this weekend. Explore the best / affordable real estate projects and tiktok got the maximum leads. So now you are getting rsvp for the event with a chance to meet them face to face. Talk about hitting 2 birds in 1 stone?
Ask for referrals
Good Real estate companies and agencies are already leveraging the power of their network of buyers. It helps them in cross selling or upselling property projects. So they know better. However this is important to form of nurturing relationship and nothing beats this format of person to person marketing. its based on trust and takes time to build. Just like SEO 😉
Customer Testimonials
Many real estate companies ignore this part. People love to read read reviews and testimonials before deciding who to do business with. So if you can take some interviews or short 1 min videos from your past customers about their buying experience, it will help. You can with permission also promote this videos in ad copies. We have seen a third party person talking about your company in a genuine way works better for real estate. Put this reviews and testimonials on your website and landing pages to boost up conversions.
Do you need inhouse marketer?
Most real estate companies should have inhouse marketing person or department. So they can take care of the day today marketing work. Digital marketing is changing so fast that your inhouse marketing person may not be able to test everything at scale. It is wiser for your company to outsource to marketing agencies who have good real estate experience and successes. This can boost up your real estate marketing efforts. Mix of both together is winwin.
Local Market Quiz for Real Estates
These are new formats of marketing. Imaging if you get to know more about your customer so you can pitch correctly? For example you can ask them quiz questions like when are you planning to buy (1-3-6 months), your preferred budgets ( 1M-2M-5M), are you interested in (1BR-2BR-Villa-townhouse) etc. And based on thier quiz you promise them a result or a free pdf guide. This will get them to enroll and complete the registrations forms to increase again your lead generation efforts.
Bonus Tips for Real Estate marketing
- Similarly make some real estate calculators or mortgage calculators which are common. But they are often useful for the investors to see the information in a better way to decide if its good fit.
- Tool based lead generation again increases your conversion and lead generation.
- When you get facebook lead ads or landing page real estate leads, respond quickly within 1 hour. It works and increases your chances of closing.
- Some other ideas could be offer home valuation, just like banks do. So you have your own internal value of projects in order to recommend your customers.
- Make explainer videos about your company and past and how you serve your clients
- Provide complementary pick up and drop for site viewing, so clients find it easy and convenient for high end projects.
- Build FAQ for all questions your investors ask during a call or sight seeing and make a video about it. Publish on your youtube channel and your website. It cuts down the time to close and clients are aware about them.
- Make your company branded newsletters to be sent out with important key informations.
- Create infographic content about the pros and cons of a particular project. Then drive them towards the property you want to sell. Be genuine and not biased so the advice you give makes them realize they are dealing with the right companies
- Check our real estate marketing case study here
- Check some more tips.
