Native Advertising

native advertising in dubai

What is Native Advertising and how to use it.

Native advertising is paid media designed to match the content of a media source. Types of native advertising can be Image or video ad units which are designed to match the visual design on website articles or video feeds. They fit “natively” and seamlessly on the web page.

Native ads don’t really look like ads, so they don’t disrupt the user’s interaction with the page. This is the key to a native advertising definition – native ads expose the reader to promotional content without sticking out like a sore thumb.

Native ads help brands and businesses engage their audiences with relevant, compelling content via high quality websites, targeted to users who are most likely to be interested. The finer details of a native campaign will depend on the goal, whether it be to get customers to buy a product, download an ebook, request a demo, or watch a video. How do you spot native advertising? Notice the image blocks below news sites.

Native Advertising Example

native advertising examples in dubai

Native Ads Format

Native ad formats include carousel ads, outstream video ads, click-to-watch video ads, mobile app install ads, native social ads. There is also Programmatic Native Advertising which uses programmatic auctions of native ad inventory enables brands and businesses to optimize their ROAS (Return On Ad Spend) in real time.

Programmatic native may sound complicated but actually it’s pretty simple, in principle. A user visits a website, creating space for an ad impression. The Supply Side Platform (SSP) sends bid requests on behalf of the publisher. The Demand Side Platform (DSP) responds with metadata metrics and bids on behalf of the advertiser. Based on the metadata, the SSP selects the winning bid and instantly configures the native ad via templating design to fit into the website or app. This entire process occurs within a fraction of a second.

Benefits Of Native Advertising

Here are many native advertising advantages enjoyed by marketers across numerous verticals:

  • Good High Quality Websites with premium or home page ads placements
  • In Native vs display ads, Native ad wins as it doesnt look like an ad.
  • Native advertising fights ad fatigue
  • Native ads can also be eye-catching, others are original, and offer inspiration for new ways to promote compelling content and capture mindshare.

 

Native Advertising Strategies

There are many native advertising platforms like taboola ads, outbrain, mgid, revcontent, yahoo and many more. You pay via CPM or CPC rates and can get low cost clicks too which can get you more qualified traffic. See some native advertising  examples

So if you want to reach out to more people where they hangout and increase your traffic and more leads or results, give native advertising campaign a spin. Also talk to us about our last native advertising campaigns and what to expect.

Summary
Service Type
Native Advertising
Provider Name
Leads Dubai,
UAE,
Area
UAE
Description
Native advertising is paid media designed to match the content of a media source. Types of native advertising can be Image or video ad units which are designed to match the visual design and function of natural content, appearing recommended articles or video feeds. They fit “natively” and seamlessly on the web page. Native ads don't really look like ads, so they don't disrupt the user's interaction with the page. This is the key to a native advertising definition – native ads expose the reader to promotional content without sticking out like a sore thumb.