China Marketing Strategy. What are the Chinese Advertising Options
Your Digital Marketing Strategy in China
If you are planning to advertise in China, you have come to the right place. China Advertising market is huge and we have partnered with no.1 advertising platform that helps international businesses to market in China. Discover new opportunities to grow your business in China. Get unparalleled insights into your China marketing, and make data-driven decisions. We help with following:
- Keyword Research in China
- China Market Research
- Chinese Audience Research
China Marketing Strategy
Want to get started to generate new leads from China? You can now market in Chinese media campaigns across 10+ channels in one place. Analyse campaigns results on different levels, and export campaign reports in a few clicks.
Popular Adveritising Options in China
Baidu Advertising
Baidu is like Google Search in China. It is the only major search engine in china with all western apps not allowed like Google and Facebook apps. Baidu advertising strategy is different then on Google. Baidu ad formats and baidu ads review process is completely different than Google Ads. Baidu ads price is dynamic and can be cheaper at times. We have access dedicated baidu ads manager to assist you. Contact us to know about baidu advertising cost.
WeChat Ads – ( Is like Facebook, Instagram, Google, Uber – All In one App )
WeChat is a super app, multi-purpose social media and one of the top 10 social networks in the world. Its ecosystem comprehensive, integrated and indispensable. WeChat offers a wide range of advertising opportunities for businesses. Contact us for Wechat Advertising
Little Red Book – ( Is like Instagram )
China’s top how-to guide and e-commerce platform for all things fashion and beauty. At first, the platform looks like Pinterest, but it functions more as a portal and e-commerce platform where users can first browse then shop “in-platform”.
Douyin – ( Is like Tiktok )
Douyin is a mature national app with massive popularity among Chinese netizens, and is China’s top destination for mobile videos. Douyin’s comprehensive ecosystem of content has grown even bigger in 2022, presenting new opportunities for brands to engage.
Toutio – ( Is the #1 Chinese News App )
Toutiao is an online platform dedicated to sharing diverse news stories and information. It uses machine learning to analyze individual reading preferences and tailor content to each user, boosting relevance to maximize engagement.
How to get started with Advertising in China
Below are Chinese required documents for accounts application
Step 1: Start Ads Campaign
Advertise and reach your target audience on top Chinese channels in one place. Advertise on Baidu, douyin, toutiao, Wechat, red
Step 2: Increase Brand Awareness
Educate and increase loyalty among your followers. Constantly post relevant content, i.e：videos, articles, pictures, etc. Build up your own community, create the conversation.
Step 3: Capture new leads in China easily
Use landing pages designed to convert or drive qualified traffic to your web. No ICP needed.
Customer journey on Chinese search engine Baidu:
1. See advertising banner and click on it;
2. Open landing page with key information about company;
3. Fill landing form;
If you want some marketing advice on china, we can do an online meeting to understand your market potential. Ask us for some China advertising examples in your industry. Think of us as your Chinese Marketing Agency. The Chinese marketing companies have good marketing rates and support. We help you with the media buying and improving marketing results.
Useful Resources:
- Read more on China Advertising Options
- Digital marketing on Budget
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