FAQ - LinkedIn Advertising Campaign UAE
UAE has over 4 million LinkedIn professionals. It is the best B2B business to business platform. Whether you are looking for a CTO or a HR manager or supply change director or company CEO with 500+ employees. They are all there checking linkedin newsfeed and engaging with others. If you think they are the people you want to reach then LinkedIn is the platform to you to reach the business professionals.
An effective LinkedIn ad campaign can connect you with the dream company you been looking for. Now that will surely help your business. You can reach them by showing video, carousal, image ads, messenger ads and bring them to your website or show them your videos and learn about you. There are objectives like Linkedin lead Ads, brand awareness, conversions or video ads options which works in your favor.
With microsoft purchasing LinkedIn, you can also use linkedin audience network coupled with microsoft advertising which is another great option.
Read all about LinkedIn Ads here
Unlike social media platforms, LinkedIn consists of professional traffic. The users are businessmen, company professionals so it generates high-quality leads, and that's why it's expensive. The prices depend on your targeting demands. However, on average, Linkedin charges around $2 - $15 per click. If you have high value product or service which is for specific business then this is worth it.
LinkedIn is a B2B professional social media platform. Which means what happens on LinkedIn, stays on LinkedIn. Rush to get more followers and likes will not help your business much. Our focus when advertising on LinkedIn is to get you business. This can happen when they click and visit your website and submit a form or lead. Introduce them to your video of products and services. LinkedIn lead ads, messenger ads, convertion ads are much better. If you still want more page likes and comments, we can focus on that to drive more engagements.
LinkedIn Sponsored content or single image ads are highly effective on LinkedIn as it appears directly on the LinkedIn feed of professions you want to reach.
Results are measured in below terms:
- Number of impressions - ( Number of times your ad was shown )
- Number of Clicks - ( Total clicks - likes, shares, visit to webiste, followers, profile visits, saves, comment etc )
- Website traffic - ( Total number of users who visited your website or page )
- Conversions - ( Total number of leads or sales generated through the facebook ads traffic )
- Messages - ( Total number of direct messages recieved from the ads )
- To start LinkedIn ads, you need to have a Linkedin page with some posts.
- If you dont have a LinkedIn page, you can easily create it by going to your personal LinkedIn account.
- You need to give us admin access to your LinkedIn page by going to the page settings.
- Then we create an ad account and need to get ad creatives like videos or images if you have any, or we can design them for you.
- You share about your business, who is the target audiences and what you want to achieve and we take care of the rest
- A dedicated account manager will be your point of contact to run and manage a successfull ad campaign monthly
- A detailed monthly reporting is shared highlighting the key metrics as discussed during the beginning of the ad campaign
- The reporting can also show, which company professionals saw your ad and the industry type and designations and much more.
You can also do the campaign yourself, if you have the time and willing to learn and do it yourself. However, LinkedIn ads are expensive and when you are investing in them you must aim for maximum effectiveness. Partnering with a professional service provider is a safe bid. It ensures effectiveness for your ad campaign and a quicker ROI.
Leads Dubai has been doing social media ads since 2015. Over the years we have made 100's of clients campagns and learnt along the way on what works. Our team of dedicated professionals first understand about your business and then implement the right campagn strategies that brings results. Social Media Marketing landscape keeps changing and we try to be on top of it to help our clients. As a business owner you may not have the time or expertise. We take care of that.
Test a small campaign to see the results for your self.
Some of the common issues to be aware before starting your LinkedIn ads campaign:
- You need to be the admin of your LinkedIn page to have proper access to the page so we can run ads there.
- Sometime your LinkedIn page, or ads may get disabled due to some policy voilations. In this case we take LinkedIn support help and resolution may take time.
- When new ads are created, LinkedIn reviews every ad before going live. Usually, the process takes around 24 - 48 hours or sooner.
- You may not see your own ads. This is common issue as there are 4 million users in UAE, so you or your staff or friends alone not seeing your ads is probable.
- We highly recommend adding LinkedIn pixel, tag manager codes and conversion codes on website.
- Optimizing your website landing page speed and navigation on mobile with good offer is must to have a successfull campaign.
- Not having good creative and clear messaging and offer is often the reason campaign performance fails.
- You may not see many likes or follower increase if your goal is to get more leads or website traffic. Depending on your objective we make different types of ad campaigns.
