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Instagram advertising

Instagram advertising company in UAE. Instagram sponsored ads objectives Instagram Stories ads

Reach 6+ million UAE users with Stories, Photo, Video, Carousel, Collection & Explore ads. Drive clicks, conversions, installs, video views and brand awareness via Facebook Ads Manager.

6M+ UAE users Stories · Reels · Feed Custom audiences
AED 0.75+ CPC range
AED 20–75 CPM range
AED 20/day Min budget
Instagram Advertising in UAE
Instagram advertising at a glance

The numbers behind Instagram ads in UAE

0M+ UAE Instagram users
0 Ad formats
0+ Campaign objectives
0+ Years experience
Overview

Instagram Stories: stronger brands, greater performance

Instagram Banner
Stronger brands. Greater performance. For businesses of every size, there’s more to see with Instagram Stories. Stories are the full-screen video or image ads that appears between stories on top of the newsfeed. Good creativity go a long way.
Instagram Stories ads
Click to a website
Mass awareness
Engagement ads
Increase video views
Mobile app installs
advertising on instagram
Ad formats

Instagram ad formats

Instagram Stories ads

Stronger brands. Greater performance. For businesses of every size, there’s more to see with Instagram Stories. Stories are the full-screen video or image ads that appears between stories on top of the newsfeed. Good creativity go a long way.

Instagram photo ads

Tell your story through a clean, simple, and beautiful creative canvas. Photos can be in square or landscape format.

Instagram video ads

Get the same visually immersive quality as photo ads, with the added power of sight, sound, and motion. And now, you can share videos up to 120 seconds long in landscape or square format.

Instagram carousel ads

Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.

Collection ads

You can use Collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images, or both.

Ads in Explore

Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow in Instagram explore.
Why Instagram

How Instagram sponsored advertising can help

instagram advertising

People use Instagram for visual inspiration, and advertising on Instagram has the power to touch, inspire and move people. We can now help businesses to use Instagram ads and drive broader brand campaigns optimized for reach and frequency and to performance campaigns that drive website conversions. Advertising on instagram can be done via Facebook Power Editor with many options available to you.

Campaign objectives

Instagram advertising solutions support below objectives

Instagram Advertising

Clicks to website

  • Send people to important sections of your website - Available Ad Formats: Photo, Video, Carousel

Website conversions

  • Get people to take specific actions on your website - Available Ad Formats: Photo, Video, Carousel

Mobile app installs

  • Get people to install your mobile app - Available Ad Formats: Photo, Video, Carousel

Mobile app engagement

  • Get more activity on your mobile app - Available Ad Formats: Photo, Video, Carousel

Video views

  • Tell a story using video - Available Ad Formats: Video

Reach and frequency

  • Achieve predictable reach and greater control over message frequency - Available Ad Formats: Photo, Video, Carousel

Page post engagement

  • Get people to engage with your ad - Available Ad Formats: Photo, Video

Brand awareness

  • Drive mass awareness to a broad audience with guaranteed impressions - Available Ad Formats: Photo, Video, Carousel

Local awareness

  • Reach people near your business and drive them into your store. - Available Ad Formats: Photo, Video, Carousel
Targeting

Reach the people who matter most to you.

Make your ads reach the exact audience you want using our precise targeting options.

Location

Target people based in specific locations like cities or countries or specific location

Website conversions

Get people to take specific actions on your website. Available Ad Formats: Photo, Video, Carousel

Interests

Reach people based on interests like apps they use, ads they click and accounts they follow.

Behaviors

Define your audience by activities they do on and off of Instagram and Facebook.

Custom audiences

Run ads to customers you already know based on their email addresses or phone numbers.

Lookalike audiences

Find new people who are similar to your existing customers.

Automated targeting

We help you quickly create an audience who might be interested in your business using a variety of signals including location, demographics, and interests.
Reporting

Instagram ads reporting

Instagram Advertising

Our reporting tells the same information on the reach and engagements from your ads. We will analyze the web traffic or branding goals you have in order to improve the campaign results. See examples of some of our Instagram ads clients here.

Some resources:
Are your Instagram Ad not working? Check the reasons here
Do you know how much is Facebook ad costs in UAE?

SEO company in Dubai, get your website on 1st page

Facebook ads can also run alongside Instagram ads through the business manager.

Contact us to discuss your marketing goals today.

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FAQ

Instagram advertising: frequently asked questions

How can Instagram help my business?

Instagram is currently one of the top portals to reach out to potential customers. Every day millions of people log in to their Instagram accounts and watch content. So having the right ads on Instagram means that your business can be viewed by millions of users every day.

I know how to use Instagram. Can I make ads myself?

For professional purposes, your ads need to have a specific format, the right keywords, and a lot of other factors. You also require precise knowledge of analytics to understand how the ads are performing. The best option is to partner with professional service providers to ensure maximum effectiveness.

How many visitors can I get from Instagram ad services?

Instagram has several advertising options like photo ads, video ads, and carousel ads. So there are plenty of options to generate traffic through Instagram. However, the number of visitors mainly depends on the quality of advertising content and the quality of the services offered.

What is Instagram Collection ads?

Instagram collection ads include a collection of images and videos of your products, allowing the users to view and purchase directly.

What is better for ads, images, or videos?

Both have their own importance. Images provide a quick view, whereas videos give the users a detailed view of your services. A blend of both aspects is essential for effective advertising.

How much does an Instagram ad cost?

1. CPC (Cost-Per-Click): AED 0.75 to AED 7.50 per click.{' '} 2. CPM (Cost-Per-Thousand-Impressions): AED 20 to AED 75.{' '} 3. CPE (Cost-Per-Engagement): AED 0.04 to AED 0.20 per engagement. 4. Daily Budget: Can start from AED 20 for flexible spending.

How do I run ads on Instagram?

1. Set Up Your Account: Ensure your Instagram account is a business account and connect it to a Facebook Page. 2. Access Ads Manager: Go to Facebook Ads Manager. 3. Create a Campaign: Click "Create" and choose your campaign objectives, such as brand awareness, traffic, or conversions. 4. Set Up Ad Set: Define your target audience, choose "Manual Placements" and select Instagram (Feed, Stories, Explore), set your budget and schedule. 5. Create Your Ad and Publish: Choose your ad format (single image, video, carousel), upload high-quality visuals, write compelling ad copy, and select a relevant call-to-action like "Shop Now" or "Learn More."

What are Instagram ads, and how does it work?

Instagram ads are paid posts that businesses and people use to showcase their products on Instagram. These ads can appear as Feed Ads (in your main feed), Stories Ads (full-screen between stories), Explore Ads (in the Explore tab), Carousel Ads (multiple pictures or videos you can swipe through), Video Ads (single videos in the feed or stories), Shopping Ads (buy products directly from the ad), and Collection Ads (large picture or video followed by smaller product images).

How Instagram Ads Work

To create ads on Instagram, you can use Facebook Ads Manager. This tool allows you to customize your ads in detail and target specific audiences. You can choose different ad formats and decide where your ads appear. When targeting your audience, you can use Facebook's advanced options to choose demographics, interests, behaviors, and locations. You can even create Custom and Lookalike Audiences for more precise targeting. You can set a daily or lifetime ad budget and choose from different bidding options, such as CPC, CPM, and CPA. Facebook's algorithm optimizes ad delivery based on your objectives, such as increasing conversions, traffic, or brand awareness.

How are Instagram ads paid?

Instagram ads are paid through Facebook Ads Manager using various methods, including credit or debit cards (Visa, MasterCard, American Express, Discover), PayPal, bank accounts (direct debit, available in select countries), Facebook ad credits, and local payment methods specific to your region.

How do you calculate Instagram ad costs?

Cost-Per-Click (CPC): the amount you pay for each click on your ad. Cost-Per-Thousand-Impressions (CPM): the amount you pay for every 1,000 views of your ad. Cost-Per-Action (CPA): the amount you pay for a specific action, like a purchase or sign-up. Daily or Lifetime Budget: the total amount you spend per day or throughout your campaign. Bid Strategy: whether you use automatic or manual bidding to control your ad costs.

How many clicks do Instagram ads get?

The average Click-Through Rate (CTR) for Instagram ads is usually 0.50% to 1.5%, meaning you might get 5 to 15 clicks for every 1,000 impressions. CPC typically ranges from $0.20 to $2.00 but may be higher for competitive industries. Several factors affect the number of clicks an ad receives, including the ad's quality, targeting precision, and placement (Stories vs main feed).

How do you boost a post on Instagram?

1. Choose a Post to Boost: open the Instagram app, go to your profile, select the post. 2. Tap the Boost Button: below the post, tap "Boost Post". 3. Set Your Goal: More Profile Visits, More Website Visits, or More Messages. 4. Define Your Audience: Automatic (similar to your followers) or Manual (by location, interests, age, gender). 5. Set Your Budget and Duration: daily budget and how many days to run. 6. Review and Submit: review your selections then submit.

How long does it take for Instagram ads to be approved?

Instagram ads typically take 24 hours to be reviewed and approved by Meta. Most ads are approved within a few hours, but some may take longer if they require manual review. If your ad is not approved, you'll receive a notification with the reason and instructions on how to edit and resubmit.

Quick Enquiry
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Quick enquiry

Tell us your goal. We’ll build the Instagram campaign.

Share your business, target audience and budget, we’ll come back within 24 hours with a fully-costed Instagram media plan, creative direction and forecasted CPM/CPC for the UAE market.

  • Custom audience targeting
  • Stories, Reels, Feed & Explore mix
  • Creative direction included
  • Monthly reporting dashboard
UAE Instagram ad specialists

Ready to reach 6M+ UAE users on Instagram?

Send us your brief, we’ll respond within 24 hours with a full Instagram ads plan: format mix, creative direction, audience targeting, and forecasted CPM/CPC.

leads@leadsdubai.com +971 50 304 7470 +971 50 304 7470