Youtube Marketing with Bumper Ads – Short form video ads
You have all seen those annoying 5 seconds skippable youtube video ads?. There is new ad format on Youtube. It is called bumper ads, which was launched like a year ago. These are non skippable 6 seconds video ads. So if you can spread your message in 6 seconds, this is the short ad format which is a must to use. There is no skip option with these type of video ads, so users cant skip your trueview ads anymore 😉
How it works
Videos must be 6 seconds or shorter. Viewers can’t skip your ad.
A view of your bumper ad won’t increment the video’s YouTube view count.
Bumper ads use CPM (cost-per-thousand impression) bidding. Your pay each time your ad is shown.
Bumper ads can help increase brand awareness. They often work well when run along with related TrueView video ads.
The short format can be especially effective on mobile, when people are often watching videos on the go.
Since these ad formats are of shorter length, if the message is wrong, it can drive your message effectively.
If you have a product launch, or want to generate buzz at a cost effective price. this ad format can be good way to create and impact. Videos with catchy tunes or a strong message can increase customer recall. Coupled with another 30 second normal skippable video ad as a continuation can build the story further.
“Bumper ads are particularly helpful at boosting perception”
We are thinking, what if you can remarket to all the bumper ad viewers and then show them the long format video content. That would be cool to form a good brand perception. Eco the story from 6 second ads to 30 second video ad story.
A good focus on creativity of the video can go a long way for the success of the campaign, like building a #. There are some new youtube advertising targeting options which you can read here.
Talk to us if you want to increase your brand awareness and get more people to know about your services. It is a quick and easy way to reach more users and create impact. Leads Dubai is a Certified Google Partner, who can manage your youtube advertising goals effectively.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.