Search engines are the first point of discovery for a customer with a brand. It is more important than ever to be on first page of google to be even considered during the customers buying cycle. Here are few tips we feel organisations can do from their end to rank on the first page of google.
There are 2 elements of SEO – Search Engine Optimisation
Put keywords in the page title – main keyword should appear first. not more than 70 characters
Use Synonyms for your keywords and add more variations
Put keywords in the page URL
Put keywords in the Meta Data – 100 – 150 text, mention why people should visit the site
Put keywords in Your Header Text
Use keywords in the page content – use the keywords 4 – 6 times
Use Keywords in the alt text for images
Add google translate on your site for visitors to see content in their language like arabic
Build separate list of keyword for each country, specially the long tail keywords to target for as they are usually low competition.
Create remarkable content – so other people will link to ur site
Register your site in local directories like google places and bing business portal yellow pages
Get inbound links from targeted sites and locations
Ask for links from people you know – link for the right keyword let them link to your site
Comment on other sites and write guest post with link backs to your site. ask others to write on your site.
Interview expert and write article about it and share it with them to post the interview on their site for link back
Dont do link buying, link farming, ezine post articles, 1 -1 links
Teach your website visitors something useful – something to download and link to. have a key message in so they link to you.
WEBSITE DESIGN ELEMENTS
Better use globally recognized fonts like aria, times roman, verdana
Have flexible web design with spaces for text to expand.
Have proper colours – check out this link to colors and web design
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.