Advertising for Education Institute in UAE. A Digital Marketing Case Study.

December 25, 2015
Testimonials

Advertising for Education Institute boosted their results in HR & Marketing Programs

Education Marketing strategy is based on the audience profile and the intent

Objective:

AIMS offered a diploma in HR Management. AIMS Institute wanted to do advertising for their education programs. They wanted to get new students enrolled on HR Management Program in Dubai. This is a one-year program which offers an Executive Diploma in Human Resource Management.

We ran LinkedIn Ads & Google Ads Advertising for AIMS. The objective was to get new students enrolled on HR Management Program in Dubai.

“20 days of Online Ad campaign resulted in getting over 50 new enquiries about the course“

LinkedIn Advertising in Dubai

We ran a campaign on LinkedIn Display advertising for a total of 18 days. This campaign was focused on HR Professionals from UAE. In 18 days, the above Ad was shown to over 170,000 HR professionals from UAE and received 250+ clicks

Google Ads Advertising in Dubai

We ran a campaign on the Google Search UAE website for a total of 19 days. This search campaign was focused on anyone from UAE who was interesting in doing an HR course by searching on www.google.ae

In 19 days the above ad was shown to over 9000 people who were interested in doing a HR course in Dubai. The above ad was most successful. 260+ ad clicks were received followed by a visit to the website.

After 19 days, AIMS received a total of 60 new enquiries from candidates who were interested in doing the HR Program.

Some candidates called directly from mobile advertising campaigns.

As per Prof Renu Kandwal, Head of AIMS, her experience with Linkedin Advertising helped them get more visibility and increase in ROI. Learning from this exercise will be implemented in next campaign.

Leads Dubai has done advertising for education institutes. With the high cost of advertising, it is important to have the right marketing strategy. Check some of our educational advertising case studies. Want to advertise online with us? We help you get new Leads.

Summary

Article Name

How Linkedin & Google Ads got right professionals for Educational Institute

Description

Online Advertising for Education Institute. After 19 days, client received a total of 60 new enquiries from candidates interested in doing the HR Program.

Author

Mukesh Pandey

Publisher Name

Leads Dubai

Publisher Logo

Mukesh Pandey

Mukesh Pandey is a Digital Marketing Strategist. Passionate about Digital Marketing and the trends in the industry for 10 years. He is Google Ads Certified, Social Media Ads Manager & SEO Consultant. He has trained over 500 executives & business owners over the years. Helped over 300 companies achieve their digital marketing results. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Hire Mukesh for your Marketing Campaign