Nasdaq Dubai boosts its Instagram Video views on UAE National Day
About Nasdaq Dubai:
Nasdaq Dubai is the international financial exchange in the Middle East. It allows companies to benefit from a unique investor pool that combines regional and international wealth, making it a globally unique platform for companies to raise money and for investors to find exciting opportunities.
On the occasion of 45th UAE national day, 1 min live video was played in New York Time Square. Nasdaq Dubai wanted to run Instagram Video ads December 2nd & 3rd. It wanted the Video to be seen by as many people as possible.
Strategy & Approach:
The video was needed to be seen by as many people. We wanted to make sure that as many users watch the video & engage with Nasdaq Dubai Instagram channel.
We created Arabic and English captions in separate ad sets boosting the ad relevancy and increasing the reach. Maximum number of views was needed to be delivered in a short time. We wanted to make sure we are reaching the audiences & winning the auctions as many times while keeping the cost low.
“Over 350,000 video views were delivered within 2 days”
Number of unique people who saw the ads = 1.29 million
Number of times the video ad was shown = 1.67 million
Total number of video views = 356,323
Number of people who shared the videos = 341
Number of comments on videos = 193
Sukaina AL Abbas – Assistant Marketing manager of nasdaq dubai says:
“It was great working with Mukesh on this special project and looking forward to more collaborations in the future. “
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+