Nasdaq Dubai boosts its Instagram Video views

July 2, 2021
Testimonials

Nasdaq Dubai boosts its Instagram Video views on UAE National Day

About Nasdaq Dubai:

Nasdaq Dubai is the international financial exchange in the Middle East. It allows companies to benefit from a unique investor pool that combines regional and international wealth, making it a globally unique platform for companies to raise money and for investors to find exciting opportunities.

Background:

On the occasion of the 45^th UAE national day, 1 min live video was played in New York Time Square. Nasdaq Dubai wanted to run Instagram Video ads on December 2^nd & 3^rd. It wanted the Video to be seen by as many people as possible.

Strategy & Approach:

The video needed to be seen by as many people. We wanted to make sure that as many users watch the video & engage with the Nasdaq Dubai Instagram channel.

We created Arabic and English captions in separate ad sets boosting the ad relevancy and increasing the reach. A maximum number of views was needed to be delivered in a short time. We wanted to make sure we are reaching the audience & winning the auctions as many times while keeping the cost low.

“Over 350,000 video views were delivered within 2 days”

Results:

Number of unique people who saw the ads = 1.29 million
Number of times the video ad was shown = 1.67 million
Total number of video views = 356,323
Number of people who shared the videos = 341
Number of comments on videos = 193

Sukaina AL Abbas – Assistant Marketing manager of Nasdaq Dubai says:

“It was great working with Mukesh on this special project and looking forward to more collaborations in the future. “

Summary

Article Name

How Nasdaq Dubai boosts its Instagram Video views - A Case Study

Description

“Over 350,000 video views were delivered within 2 days” Read the case study how Nasdaq Dubai boosts its Instagram Video views

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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Mukesh Pandey

Mukesh Pandey is a Digital Marketing Strategist. Passionate about Digital Marketing and the trends in the industry for 10 years. He is Google Ads Certified, Social Media Ads Manager & SEO Consultant. He has trained over 500 executives & business owners over the years. Helped over 300 companies achieve their digital marketing results. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Hire Mukesh for your Marketing Campaign