Lead generation for Maids & Cleaning Company

 

Easy Daily Maid Company Online traffic boosts over 88% without increasing the budget. Getting Over 3 daily calls / enquiries

maids and cleaning company

About easy daily maid:

Easy Daily Maid Cleaning Services LLC is based in Dubai, UAE. It was founded in 2011 in an attempt to reduce the inconvenience involved in hiring and housing maids in Dubai. It is a group of a highly efficient team.

Background:

Easy Daily Maid (EDM) wanted to reach out to people who were looking for part time maid services, baby sitters & nanny services. EDM also wanted to focus on requirements for residential and office cleanings. EDM felt that their adwords campaign management was not efficient enough & felt the need to lower advertising costs and increase enquiries. In tough competitive industry EDM wanted to be on top of search results in moments that matters.

Goals:

  • Appear on top 3 results of Google Search.
  • Get more qualified calls and online registrations.
  • Increase brand awareness & get more traffic to the website.

Challenge:

There is tough competition in maids and cleaning services space in Dubai. EDM ads were not showing on top positions and costs per clicks were high due to low ad rank. Advertising budget was a constraint. They wanted to increase returns from the adwords campaign to get more phone call bookings and new enquiries forms.

Strategy & Approach:

The following approach helped EDM get more form their online Google Adwords Campaign.

EDM shared their key goals and expectations from the campaign. There was clarity of requirement right from start. This helped us to focus on the key services offered by EDM.  We then did keyword research & added more negative keywords to avoid losses on wrong keyword clicks. The EDM landing pages were optimized in order to boost online form registrations. Conversion tracking and google analytics were setup to understand the behavior of users who came to the website from adwords campaign. Implemented ad scheduling to show ads on specific hours only & also excluded some areas in Dubai where EDM does not offer its services. With proper optimization and ad testing, we were able to help EDM achieve CTR close to 5%.  The number of enquiries increased. All within the same budget.

Key Tools Used:

  • Google Search on Desktop, Tablets & Mobile
  • Google Analytics Goals
  • Conversion Tracking Optimizer
  • Call & Site Extensions
  • Extensive research on Keyword Planner Tool
  • Landing Page Optimizer & Reports

digital marketing for maids and cleaning companies

 

Blue line – how clicks went up. Orange line – how cost per click went down from AED 4 to AED 2.69

Results:

  1. Helped achieve over 5000 qualified traffic over last 4 months.
  2. EDM ads were shown in on avg on top position 2.6 for over 66,000 times in Google Search in Dubai.
  3. EDM also registered increase in calls and enquiries and are planning to increase advertising budgets.

Lead generation for Maids & Cleaning Company

Below is what Ms. Amina the founder of EasyDailyMaid.com has to say:

Leads Dubai being one of the leading google managing companies has proven itself by creating a trademark for Easy Daily Maid Cleaning Services. They have driven themselves with professionalism in order to increase our call flow which has maximized our sales and customer incline at a very nominal budget which was set in the start and never increased.

 

 

 

Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+