How Pay Per Click Marketing can help getting B2B Marketing Leads

 

B2B MARKETING IS REALLY HARD WORK!

How Pay Per Click Marketing can help getting B2B Marketing Leads

How Pay Per Click Marketing can help getting B2B Marketing Leads

  • Getting leads online for B2C & B2B is like comparing apples to oranges.
  • Number of searches between online education courses  vs erp software are different ball game all together.
  • For B2C queries, the number of enquiries are higher and hence the number of leads can be higher
  • For B2B queries its more difficult. Number of searches are lower and not explicit as there are longer buying cycle and its complex.
  • Bur We can agree on one thing here. The Order value of B2B leads are much higher than  B2C Lead. Which is why it makes sense to explore B2B Leads.

 How Pay Per Click Marketing can help getting B2B Marketing Leads

  • In B2B Leads Post lead generation activities are more important.
  • Search Leads still can give best results. Look at news stories which can drive more searches. Things can change overnight
  • Think who are your clients and different variations of your products and context in which they are searched
  • Target generic terms for your keywords like how, why they are top of funnel search queries. So you can create educational, comparison landing pages for these keyword searches to get more leads.
  • Use Display advertising for  Re marketing lists in display for Sales Cycle in B2B is longer. Managed Placements & Multichannel funnel.
  • Dont just target Google Display Networks. ( Its just 15%) There are other Display networks like Facebook,Yahoo, Microsoft and other ad exchanges who have a large inventory. We consider other display networks to help reach out your messages.
  • Create a Lookalike campaign under Facebooks Ads similar Audiences marketing. This can be a good source of B2B Lead Generation
  • Linkedin Ads can be very useful where  you can target positions at company level can help in qualified lead generation
  • Normal sales ads dont work well on linkedin. Instead run value based or demo type ads.
  • There are many marketing automation lead nurturing technologies which can help you nurture and get more from the leads.

But will you do of leads are bad quality?  Its a tricky situation.

How Pay Per Click Marketing can help getting B2B Marketing Leads

Its hard to judge lead value. There are many reasons.

  1. Long sales cycle
  2. Low Number of Leads
  3. Leads are very expensive and not all are worth it.
  4. There are many touch points before a lead comes to you. So which one attributed to closed sale is not known easily.
  5. You dont know how much the customer is worth and life time value of customer.

At Leads Dubai we help you generate Leads and get Lead Value with proper systems in place. We check various visiting points of the prospects and help you identify the hot leads.

You can learn more about B2B lead generation here. 

Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+