Mobile Apps Downloads vs. How Many Are Actually Used?

How Many Mobile Apps Do People Really Use on a Regular Basis?

With millions of Mobile app downloads available across various app stores, understanding the dynamics between downloads and usage is important for developers, marketers, and businesses alike.

The yearly count of app downloads is astonishing. Whether from Google Play Store, Apple App Store, smaller app platforms, or direct downloads, it appears we’re always eager to add more apps to our smartphones.

If you’re considering launching an app but worry about market saturation, the current volume of app downloads suggests there’s still plenty of demand, the problem however is how many of these mobile app downloads are used? Learn how to get more downloads.

You can answer these questions with analytics for Firebase or flurry app analytics installation to track the progress.

Why You Should Use Mobile App Analytics Tools

1. Insight into User Behavior
2. Performance Tracking
3. User Engagement
4. Targeted Marketing Campaigns
5. Optimization and Iteration

Mobile app analytics tools help businesses make data-driven decisions, optimize app performance, enhance user engagement, and drive growth in a competitive mobile landscape.

Top Most Popular Mobile App Analytics Tools Every Business Should Know

1. Countly

A robust open-source analytics platform with a slick interface and powerful tracking features. It works for iOS, Android, WD, and Blackberry.

2. Universal Analytics

It is one of the important upgrades of Google’s app analytics platform. It provides a brief analysis of each detail. Universal Analytics is available for free and works on Android and iOS.

3. Localytics

An incredible platform to boost user engagement on the mobile app. Localytics serves Fortune 500 companies such as Skype, HBO, Underarmour, etc. It contains next-generation features such as personalized messaging and segmentation that help in increasing user engagement.

4. Appsee

Understand the user experience of your app with attractive visuals using Appsee. It tracks everything from button clicking to focusing on screens to time spent by users on the app. It also helps developers in analyzing crashes of the apps. Appsee offers amazing features like real-time user analytics, monitoring the summary of aggregate data, and so on.

5. Facebook Analytics for Apps

No need to log in with Facebook. It’s a cutting-edge tool to analyze page views, events, and more. Facebook analytics works for iOS, Android, and Canvas.

6. Apple App Analytics

One of the most powerful app analytics platforms for the iOS platform. It’s a Cupertino version that is bundled with Apple’s Developer Program.

7. Mixpanel

Identify users’ behaviour by analyzing their actions rather than pages. It holds the features of funnel tracking and retention. Mixpanel is available for free. You can have five other plans to choose from depending on data points.

8. Apptentive

It’s an analytics platform with a dashboard. Apptentive offers an easy way for users to share their feedback. Analytics analyzes all the data effectively and generates the report that aids you in engaging the target audience.

9. App Annie

A very popular name in the analytics industry due to the broad range of product and service offerings. It covers everything starting from ASO, in-app data, marketing, ad analytics, and much more.

10. Sensor Tower

Sensor Tower contains three innovative analytics tools such as app intelligence, ad intelligence, and store intelligence. It serves several industry leaders such as Adobe, SEGA, etc. It provides analytics reports of daily chart ranking and stats.

11. Appsflyer

A well-known analytics platform for mobile advertising. Appsflyer holds a wide range of metrics from ROI to conversion rate including funnels, installs, and even user-created metrics.

12. Upsigh

Upsight offers app analytics, business KPIs, tracking of the app and user data, and setting up your own metrics.

13. Apsalar

Apsalar provides wide resources for its key analytics products which are CRM, marketing attribution and remarketing. It is available for free and can be used for iOS and Android platforms.

14. Urban Airship

It offers a broad range of analytics tools to improve user engagement and marketing campaign management. Urban Airship also caters to complete guidelines and seminars on how to use those tools.

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