How Google Ads Campaign & Remarketing helped in New Students Registrations

About IH Dubai:

International House Dubai or IH Dubai is one of the few institutions that offer practical skills-based courses with international accreditation in the UAE.

IH Dubai has been using different sources of marketing before trying Google Adwords. They have multiple professional qualifications & language course training. Some courses include English Language Courses, Arabic Language Courses, HR courses in Dubai, IELTS, CIPD, CIM (Chartered Institute of Marketing) and more…

They wanted to increase the number of new student registrations we started Adwords Campaign back in May 2014 & have not looked back. PPC Campaign is now their 2^nd best source of new student registration.

• Increase conversions (new course registrations)
• Promote & create awareness about their new courses.
• Decrease the cost per lead
• Generate new calls and walk-ins
• Grow visibility by boosting website traffic

• There is tough competition in the space of language & training institutes in Dubai.
• The cost per lead is high and more registrations were needed for new courses at lower costs.
• Wanted to get more transparency on which marketing channel is working better.

Leads Dubai used the below strategy to help IH Dubai get more students registration 

• IH Dubai Brand is popular – created a new brand keyword campaign to generate quality leads.
• The USP of IH Dubai is that they have a wonderful design & creative team, which helped.
• The marketing team of IH Dubai is very hands-on and constant communication is the key.
• Setup fresh new ground-up campaign, which enabled us to have full control right from start.
• Aligned the landing pages by adding a contact form and themed as per the goals.
• Introduced targeted theme-based keywords & ads & landing pages as per their courses.
• Used multiple keyword match types and ad copies to increase relevancy.
• Created new calls, site links, location, and extensions to boost CTR, Leads, more calls & walk-ins.
• Introduced new call-out extensions + separate mobile bids to increase calls.
• Used Automated rules to bid higher / lower, & schedule-based summer courses campaign.
• Created remarketing campaign for display & RLSA Ads & used rule-based targeting options.
• Studied competitor behaviour & modified bids to help preferred course ads in the top 3 positions.
• Used ad scheduling & device targeting & constantly monitored the SQR.
• With flexible bidding options – optimized for clicks which were most likely to give conversions.
• All within the same budget we have almost double the registrations + traffic to the website

• Over 100,000 times the ads were shown in the top 3 positions in the last 3 months in UAE
• Over 200 new student leads (at effective cost per lead) were generated in the last 3 months.
• Over 50 new calls were generated via mobile + 25 users clicked location ads to visit IH dubai.
• Website Traffic increased 25% from July 2014 to September 2014
• PPC is now the 2nd best traffic after SEO contributing to increased new registrations

So this was how Adwords Campaign & Remarketing helped in New Students Registrations

“The objectives of the campaign was twofold, one of strategic nature to be able to leverage the best ROI for marketing spend, and tactically to improve overall lead generation and conversions. The results and reports that match have just been phenomenal. We are really happy with Leads Dubai!”

 

 Contact Leads Dubai to help you generate quality leads

Summary

Article Name

How Adwords Campaign & Remarketing helped in New Students Registrations

Description

How Adwords Campaign & Remarketing helped in New Students Registrations. Results - Over 200 new students leads Generated. Contact +971 50 304 7470 for leads

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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