When a person searches on mobile the context is different than the same search on desktop at a different time.Enhanced campaign lets you show your ads at device level to optimize your ad relevance.
What is Google Adwords Enhanced Campaign?
We are connected every where and we change between different ip addresses and access net from different devices. We search for everything we do research online and take action offline and vice versa.
Many times this happens when we are in store. Technology is big part of what we do we like always ask a lot of questions. where we are, what time we search, what devices we search? and results are different all the time.
Millions of people create billions of moments that matter.
Each person wants value to that moment of need which has different context. Intent + Context = Relevance relevance is not one size fits all
2 people typing pizza from different devices and time are different in context and should see different results.
Example: A breakfast cafe wants to reach people nearby searching for “coffee” or “breakfast” on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign. This helps showing your ads to right person at right time at right place and on the right device.
Enhanced campaign lets u reach people based on intent and context to show relevant ads context in which the search query is done is also more important multilevel tools smarter ads advance reports
You now have more control on bid adjustments. Bid more so your ads shows to more relevant search queries.
You can adjust your bids based on locations,
Device based bid adjustments,- mobile or desktop or tablet
Customized ads and extensions for mobiles,
Schedule extensions based on time of day.
Upgraded sitelink which can be changed for both campaign or ads level
Performance reporting on site links
Customer conversions types, calls are valued leads and much more… WOW 🙂
This creates great opportunities for businesses, but can also make marketing more complex and time-consuming. For example, a pizza restaurant probably wants to show one ad to someone searching for “pizza” at 1pm on their PC at work (perhaps a link to an online order form or menu), and a different ad to someone searching for “pizza” at 8pm on a smartphone a half-mile from the restaurant (perhaps a click-to-call phone number and restaurant locator). Signals like location, time of day, and the capabilities of the device people are using have become increasingly important in showing them the right ad.
With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.
This post was titled
Google Adwords Enhanced Campaign. Pay Per Click PPC Ads in Dubai
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+