Accounting Leads. How a Accountant companies got more clients

embassy financial solutions ONLINE PRESENCE & enquiries using google adwords search advertising

About embassy financial solutions:

Embassy Financial Solutions are a  full-range accounting and business consultative company that offers accounting, bookkeeping, payroll processing, management accounting, review management, and business advisory services. Accounting client leads from online advertising was the plan.

Background:

Embassy Financial Solutions pride itself on providing professional and cost-effective accounting services to clients. Marketing was mainly through word of mouth and good work. They felt the need to do more effective marketing. As a startup company budget was limited and hence decided to try paid advertising. They approached Leads Dubai in December 2014 to explore how they can get more leads.

Goals:

• Get new accounting and bookkeeping enquiries from Dubai
• Be in the top 3 results of Google search when users searched for their products
• Increase website traffic

Challenges:

• Online trading is a highly competitive market
• Brand awareness and new registrations were stagnant with traditional marketing
• Limited budgets and new experiment marketing channels
  

Strategy & Approach:

We first created a dedicated landing page https://embassy-fs.com/ which highlights company services and benefits. We then narrowed it down to select a few services and build a strategy around them to create the Adwords campaign. Leads Dubai used the below strategy to help Embassy get more visibility & registrations from Adwords.

• Used targeted Search Campaigns in order to achieve goals
• Themed ad groups for different services were created
• Targeted keywords that get more visibility in a search campaign
• Reclaimed the ad positions with tight keyword match types
• Got rid of multiple keywords which were not relevant
• Used call, & site links extension to boost CTR, new registrations
• Helped in creating new landing pages with contact forms to get new registrations

Key Tools Used:

The above pic shows Blue Line, which is number of clicks per month. Orange line shows average ranking position (Always shows on top 3 results) from April 2015. There has been steady increase in average ad position for lower cost clicks. This accounting client got consistent leads over time.

Results:

1. Good Brand visibility achieved in the competitive market
2. Showed Ads to over 32,000 engaged users who wanted services
3. Over ___ new enquiries & calls received
4. Adwords sent over 700+ interesting new web traffic sent to the website

Below is WHAT MS. ROWENA – Managing director has to say:

“eMBASSY’s experience with Leads Dubai is indeed very positive. Their service is very effective and promising in terms of securing potential Clients. The Managing Director being hands on in the Operations combined with his vast experience in the internet marketing gives us comfort that our page is always on top.  Leads Dubai is the perfect gateway for those building their Client database like eMBASSy. “