YouTube Video Advertising: 15 Effective Strategies To Grow Your Brand

Video Advertising on YouTube is the best way to increase reach.

YouTube is the most popular video channel and a common place for discovery. It is used by people for discovery, entertainment, learning, training, DIY, promoting business, and more. YouTube has in-stream YouTube advertising options and discovery ads.  While the cost of video advertising on YouTube is cheap, you still can get some mileage out of your organic video benefits.  This post discovers new ways to increase your video advertising examples.

Top 15 ways to increase video advertising on YouTube’s organic reach

1. Long-form video, something between 4 – 15 minutes works great as it generates more average watch time, which is an important ranking factor.
2. The first 15 seconds are crucial. Get people to be hooked in the first 15 seconds of the video.
3. The title of your YouTube video is the key. Focus on which keyword you want to rank and put the exact keywords in your title. And add it in the beginning. Include the current year in the title so people know it is fresh content.
4. Not sure which keywords to rank for on YouTube? Try to type your keywords and see the auto-complete options, or simply type your keywords on Google and scroll down to see suggested keywords also check the Google ads keyword planner tool to find the volume and demand. Ranking on the right focus keywords is the key. Moz & Vid IQ are some tools that can also help you find the rank for the right keywords to rank for video advertising.
5. Add transition words: To make your video title stand out and optimize for video click-through rates, consider incorporating brackets or parentheses. These visual elements can help attract viewers’ attention and increase the likelihood of them clicking on your video.
6. Say your focus keyword in the video – so YouTube somehow knows that 😉
7. User interaction signals are the key signals that tell YouTube that your video is useful. Additionally, using annotations in your video and explicitly asking viewers to subscribe and like the content can further enhance its effectiveness.
8. Get people to comment on the message in the video. Like, ask an easy question in the end.
9. Make custom thumbnails that look different. contrasting the YouTube colors of red, white, and red, so it stands out. Also, use bold and bigger text which can be read in the suggested video
10. Make the meta description a teaser in the first few sentences so more people click it to see more descriptions. Have log form video description to rank better – describe the content of the video
11. Add about 10 – 15 tags and the first tag keyword should be the focus keyword for which you want to rank. Add alternative and variation keyword tags too,  you can see the keyword variations when you type them inside the search results automatically
12. In your YouTube analytics backend, check audience retention peaks to identify successful moments and areas of viewer drop-off. Use these insights to adjust and enhance your videos for better advertising and promotion.
13. Part of  YouTube Video Advertising is also to share your video everywhere and Quora and social media channels are great. Share your channel name in your email signature and blogs and other websites too.
14. Use custom translation and not the YouTube cc options as they are not accurate.
15. Analyze video performance, update channel art and description, and include a website link for increased traffic and visibility.
    

Bonus Tip for YouTube Video Ranking

How to know which keyword tags to use for your video? Use the same tags as popular videos use so you can rank alongside that video too. This way, YouTube thinks your video is an alternative or similar and may try to show your video alongside the popular video when it’s playing. use the tool Tube Buddy or source code to check the keywords and VidIQ Some video sources are here too

So which tip got you most interested and were not aware of, share this post and comment below. There is also a new format on YouTube called youtube trueview for action.

Leads Dubai is a Video Advertising and Youtube Marketing Company. We help promote your videos to the right people. See the YouTube advertising targeting options here. Check some more video ranking posts too.

Summary

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YouTube Video Advertising: 15 Effective Strategies

Description

Youtube is the most popular video channel and a common place for discovery. It is used by people for discovery, entertainment, learning, training, DIY, promoting business, and more. Youtube has in-stream youtube advertising options and discovery ads.  While the cost of video advertising on youtube is cheap, you still can get some mileage out of your organic video benefits.  This post discovers new ways to increase your video advertising examples.

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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