User Generated Content on Instagram – Checklist to nail Social media strategy

HOW TO MAKE USER-GENERATED CONTENT WORK FOR YOU

What is User Generated Content: – UGC

User-Generated Content, UGC is the term used to describe any form of content such as video, blogs, discussion forum posts, digital images, audio files, and other forms of media that were created by consumers or end-users of an online system or service and is publicly available to others consumers and end-users.

• Collect User-Generated Content from Instagram.
• Shoppers that interact with a UGC photo are 2X more likely to purchase.
• How to get started collecting UGC? – Repurpose User Generated Content
• One of the best ways to make your content and community go farther is to utilize the UGC you collect in other marketing channels, such as your homepage gallery, and product pages. The possibilities are endless!
• Feature UGC in Your Instagram Ads. Make your content go even farther by using it to convert new prospects. UGC can blend in seamlessly into the news feed because that’s its origin.
• Collect Instagram Stories for Use Across Other Marketing Channels
• Instagram stories are a highly interactive and deeply engaging medium that can be reused for anyone who is experiencing some #FOMO!
• Connect community & UGC with Shopping Cart Abandonment & Retargeting
• If you’re already using UGC in Instagram ads, this is a new tactic to try: incorporate UGC in shopping cart abandonment emails and advertisements. Also, using UGC in retargeting (especially in social feeds) can help give your brand an authentic look in a crowded newsfeed.
• Extend the Life of Your Influencer. Investment with Influencer. Make Shoppable Landing Pages
• If you’ve spent time and money cultivating relationships with influencers, make that content go further by creating curated landing pages for each influencer you work with.
• This helps convert the influencer’s already dedicated following of loyal fans to customers.
• Make sure to take permission and legal matters before posting someone else content

MAKE THE INSTAGRAM COMMUNITY WORK FOR YOU

• Encourage Your Followers to Mention Your Brand
• Foster high-quality engagements and get people talking to your brand, not just about it. Plus, brand mentions are 4% more likely to lead to actual e-commerce revenue. Try running a contest to get engagement around your handle, or use callouts and social signage that includes your handle!
• Enable shoppable-from-Instagram purchases
• Improve the conversion rate from Instagram to purchase by having a social storefront.
• Put Your Customer at the Heart of Your Company
• Share insights of what customers post and say about your brand, and share a monthly internal UGC report to get all teams involved.
• The above gems of UGC – user-generated content topics and golden nuggets were collected some 4 months ago, but I hope it’s still relevant today. Comment below on which tip you will try the most.