Snapchat Ads – The Best way to Advertise on Mobile

July 5, 2023
Blog, Social Media Marketing

How to Run Effective Snapchat Ads

Snapchat was released in 2011. Since then, the mobile application has grown its base to over 800 million monthly active users worldwide. Apart from Snapchat Geo-filter advertising, Snap Ads are the latest available ads from Snapchat. These are mobile video ads where you can also add the choice of an interactive element to the ads.

The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms.

In order to have a successful campaign, the below steps need to be carefully followed.

Choosing the right Objective (This can make or break your campaign)

Drive traffic to the website
Installation of App
Grow awareness
Get people to view the content

Selection of Location

Snapchat ads are available in the following countries for now. State targeting is available too.

Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Jordan, Kuwait, Lebanon, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Poland Portugal, Qatar, Singapore, Spain, Sweden, Switzerland, Turkey, UK, and the USA.

Demographic Targeting

Age
Gender
Language
Custom Audiences
Audience (Married, graduates, etc.)
Operating systems (Android & iOS)
Local Cell carriers

Types of Ads Available

Top Snap Ads

Run a Top Snap without an attachment to drive views of your video, still, gif, or cinema graph.

Web View – Swipe Up Snap Ads

Use this attachment if you wish to drive Snapchatters to your mobile website to take action.

App Install Ads

Use this attachment to drive Snapchatters to your app page in the Apple App Store or Google Play Store.

Long-Form Video Ads

Use this attachment to tease your video, then show Snap chatters who swipe up a longer version of your video up to 10 minutes in length.

Specs Required for Snapchat Ads:

Maximum ad length: 10 seconds (4-7 seconds is recommended)
Maximum file size: 32 MB
Asset dimensions: 1080 x 1920 (image must use the entire canvas)
150px margin on top and bottom, 64px margin on each side
Resolution: 9:16 aspect ratio
File type: .mp4 or .mov file
Video code: H.264 encoded
Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate

Snapchat Ads Restrictions:

Snap Ads are not allowed to have borders of any kind
Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts)
CTAs involving sharing or screenshots are prohibited
Silent or still Snap Video Ads are restricted (i.e. must include sound)
Overly-complicated URLs are not allowed
Use of Snapchat branding is prohibited
Content must be approved for audiences ages 13 and up
Snap Ad creative must vary if running multiple ads

Once the campaign is set up you will be on your way to great engagements, website visits, and downloads.

If you are looking for Snapchat Geofilters or Snapchat Ads. Talk to us now. We are a social media marketing company in UAE.

Summary

Article Name

Snapchat Ads - The Best way to Advertise on Mobile

Description

The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms with Snapchat Ads. Learn more.

Author

Mukesh Pandey

Publisher Name

Leads Dubai

Publisher Logo

Mukesh Pandey

Mukesh Pandey is a Digital Marketing Strategist. Passionate about Digital Marketing and the trends in the industry for 10 years. He is Google Ads Certified, Social Media Ads Manager & SEO Consultant. He has trained over 500 executives & business owners over the years. Helped over 300 companies achieve their digital marketing results. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Hire Mukesh for your Marketing Campaign