Top Digital Marketing Stories in 2018. What to expect from 2019

Top Digital Marketing Stories in 2018

It is that time of the year when we recap what happened in the year with wonder about what’s in store for the next year. Was checking out a webinar from where I picked up these few top digital marketing stories in 2018

Mobile-First Index

With rising mobile searches, Google started ranking websites based on their mobile website structure. It has become important to marketers to take care of how they show up on mobile.

Facebook Newsfeed change and privacy issues

With the Cambridge analysis issues, Facebook made a lot of changes to the Facebook newsfeed. It’s more personalized and company page content is less likely to be seen by the page fans. The number of daily active users are on declined and time spent on Facebook is also lower. The ad prices have doubled compared to 2017. The ad targeting options many of them were removed as new policies were introduced. This has resulted in a lot of collateral damage to users and marketers worldwide.

Launch of Microsoft Audience Network

Powered by AI, based on audience LinkedIn profile like industry, job function, job titles, and the user browsing history on different websites, Microsoft can now show ads beyond bing search only.  With so much data and user signals, machine learning comes to the rescue and helps marketers dynamically show ads to the right audience at the right time and right placements

Organic Reach in social media has gone down

With algorithm changes, there are winners and losers. Since people are spending less time on Facebook, hence there are lesser impressions to show so less publisher content is shown. LinkedIn reach is way better than Facebook, recently published post gets more boost compared to the older posts and videos tend to perform better. 1 – 2 times posting a week is good enough as a practice. There are more advertisers on Facebook than on google. There are more Facebook pages than SEOs globally. The demand generation and awareness are happening on Facebook and Instagram.

Voice Search, Google Assistant, Alexa, and Virtual Assistant

The conversational search journey is picking up and more people want to search to recommend them with results. There was a scare in the market that voice will kill search or SEO is overblown. As a digital marketing company in Dubai we are learning how the conversational search will impact in UAE

Learnings & Action stuff from 2018 Digital Marketing stories

1. Build your mobile presence more and get in front of more people.
2. Get more featured snippets and structural data and markups to rank up well
3. For Facebook, follow the engagement metrics, more to groups, live streaming, and messaging can work better.
4. Marketers should look at exploring audience targeting options with bing, google, Facebook, LinkedIn and more beyond just keyword ads targeting

You can read more about the digital marketing stories recap video here

We are excited about what’s coming in 2019 and getting prepared for new digital marketing stories and news. It excites us to perform and provide better results for our clients. talk to us about our digital marketing services