Sony TV Ads – Effective way to promote a brand and awareness

Indian Channel in Middle East. Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programs. It shows the best connecting local shows: Sony TV is

The advertising rates for Sony TV ads depends on:

• Prime Time vs Off peak hours. Prime time has highest viewership the rates.
• How much you are buying – If you buy more ad spots, the cost of tv commercials becomes lower with discounts
• Availability of the ad spots – If there is high demand and TRP rating for the show the cost of tv advertising goes up
• Seasonalities and festivals with off days – TV ad rates shoots up during award shows and popular shows.
• Advertiser Demand – If more people buy for a show the cost of ad spots can shoot up
• TV ad length – 30 seconds is an industry standard. Prime time more expensive.

The Measurement of Advertising and its Sale is derived through tools such as TRP( Television Rating Point) & GRP’s( Gross Rating Point)

TV Ad sales is based on:

a) Spot Buys – purchase of spots of various duration at a particular time segment based on rate card that is developed on a 30 sec copy. Incase a advertiser has a different duration i.e. 20 or 45 sec the cost is calculated based on special intermediate spot by rate cards

b) Sponsorship packages that include Exclusive sponsor and co-sponsors for a particular program and gets additional benefit in form of break bumpers, promotional previews and opening and closing credits.

c) Special Executions – Scrollers, Strip ads, intrusions, and product placement. The cost is customized based on mechanics

Why Sony TV Advertising?

• Sony Entertainment Television is the most effective advertising medium.
• Sony TV Advertising has Unbeatable Scale And Reach
• It is enormous and by far the most popular medium for all age groups.

Sony Entertainment Television Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Sony Entertainment Television Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

• Seasonality– costs vary by month (summer tends to be cheaper than autumn for example)
• Advertiser demand – If there is a high demand for Sony Entertainment Television Television advertising in the marketplace, you will pay more
• Time length of the creative – 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day – Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.
• Some ad costs you can see here

We have partnered with IAS Media who can provide with any Media (Print, Radio, Online, Outdoor) in India, Pakistan, UK, Russia, China, Germany and US.

Kindly find below the titles we officially represent:

• India – Sony TV, India Today, Condenast Traveller (No.1 travel magazine), Malayalam Manorama (No.1 Newspaper in kerala) , Mazhavil Manorama (No.1 TV channel in Kerala)
• Pakistan – DAWN (No.1 English newspaper), ARY Digital (No.1 TV Channel)
• Russia – Izvestia (No.1 Newspaper)
• China – The China Daily
• Germany – Handelsblatt (No.1 business paper)
• US – Washington Post

For Middle East Expats, we have the following advertising options:

• Sony TV (No.1 Indian channel)
• Malayalam Manorama (No.1 malayalam newspaper)
• Mazhavil Manorama (leading malayalam channel)

TV advertising can help you reach the audience you want. Couple that with digital ads, outdoor ads, radio ads and social media advertising to make greater impact. Talk to us about the tv advertising cost now

Summary

Article Name

Sony TV Ads. - Advertise on number 1 Indian TV Channel in Middle East

Description

How to book for Sony TV Ads. 1. Select the Media Option, Ad length = 10 - 20 - 30 seconds. Time Band = Full Day - Morning - Evening Total number of Ads =

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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