Latest Google Ads Marketing Announcement at Google Live Conference

Google Ads Announced the new Plans and updates at the Google Marketing Live session

Ads on Google Properties will soon have a discovery feed that will rival Facebook-like newsfeeds and it is called Discovery Ads and Gallery Ads. Google Ads is going more social with Discovery feed Ads

At #GoogleMarketingLive below points were covered in bullet points;

• Smart devices are all around us – Smart assistance is big and machine learning is powering its use cases
• New Discovery Ads will be launched at the latest in the year.  It will be a feed-based advertising which will include Gallery Ads
• Gallery Ads in Discovery Feeds will be scrollable ad types as people browse horizontally and vertically. It will tell a more holistic brand story with 4 – 8 images each with 70 character tagline and 3 headlines with different calls to actions
• With the test that was done, 25% more interactions can be shown at the absolute top on the mobile search results page

• Today consumers expect consistent performance across apps games and sites
• Deep linking capabilities in Google ads from ads to already downloaded apps – It will work with universal and app links on Android.
• You can simply upload your images and tell the audience you want to reach and it will help reach Google users across all platforms.
• App conversion reporting also got new updates through which you can identify better clarity in app download sources.
• Design is something that can help solve someone’s core needs

• Today consumers visit more sites than ever before – they are no longer siloed. so how can u effectively reach customers in a meaningful way?
• Google’s machine learning makes it easy to reach people across platforms and devices
• 3 New Smart bidding options were also announced in Google ads – machine learning to deliver the best ad to people
• Maximizing conversion value is the new smart bidding option. You get more flexibility in what matters most and bid accordingly. As conversions are not the same type all the time. Smart bidding will use the optimal bid for auctions
• Campaign-level conversions will be released too.
• Smart bidding can optimize store visits conversions
• Conversion action sets can be shared across campaigns.
• Conversion value rules = where you can tell how much the lead is worth
• Seasonality bidding adjustment will auto-adjust bids to account for seasonal changes

• Power of visual campaign. – 6 seconds bumper ads are custom-built for mobile viewers
• Having a 3video ad sequence of 6 seconds ad has more impact than a single stream YouTube video ads
• Bumper machine – will generate 6 seconds of video ads in a mobile-first way.
• It will make video ad sequencing for bumper ads. The bumper machine will create 3 videos with the key elements in it.
• Give the link to YouTube videos and it will generate 3, 6 seconds video. – with the power of machine learning

• Custom audiences – It will be a combination of custom intent and in-market audiences which can be used to target ads.
• As we build custom audiences, we will also get insights on their reach, etc. We can use these audiences across all Gmail, google, YouTube, and other platforms.
• Audience expansion tool – will also help find more people like those in audiences
• Audio ads inventory. – where ads can play in podcast Spotify and music too will be coming.
• Ads will show on connected TV in display and video 360

• 100 of million are doing shopping-related searches every day
• 3 new Google Shopping Ads announcement was made.
• Help users decide what to buy and where to buy. Find all products and compare them on Google shopping
• Purchase directly from a retailer on Google Shopping directly. It provides a Google guarantee too.
• The checkout will have details already stored in Google accounts. Google checkout is working
• Shopping ads will also be working on Google assistance devices, in Google search, and can be purchased directly in a snap. Google images, and also on YouTube, people can see the video and buy directly there.
• google.com/retail/shoppingactions check this link to learn more
• Showcase shopping ads – reach users when they are looking for ideas on images, YouTube, or discover on Google search.
• Shopping campaign with partners
• Local campaigns are also going to come – it will also show on maps from where people can buy directly.

• Google Flights business updates were made.
• Hotel And & travel ad updates were also made.
• People prefer ads that are personalized to their needs and interest, only if they offer privacy, choice, and control

Tips to have a successful full video storytelling – A – B – C – D

• Attract – open your creativity with impact. The most interesting peak – use a good hook. And key elements
• Brand – integrate a brand in first 5 seconds –
• Connect – get more engagement –  speak to someone else on camera and help people remember
• Direct – have a clear call to action
• YouTube reaches more people than All TV channels combined

As a Google Adwords partner agency in Dubai, UAE, we want to stay ahead fo the curve, take early advantage of the new updates, and use it well to test our client’s campaign results. Stay tuned for more updates coming from the #googlemarketinglive