Google Ads replaces Google AdWords, signaling a new era.

Google Ads for better

Google Ads takes the helm as the fresh name for the renowned Google AdWords Program. While everything else remains unchanged, this name change brings a welcome and improved clarity.

For two decades, AdWords represented keywords, but now, with the evolution of advertising, Google Ads encompasses a broader scope, including display, remarketing, and smart shopping campaign ads.

This shift reflects a move beyond a sole reliance on keywords. The new name resonates well with clients, eliminating confusion and promoting better comprehension.Along with this new change. Google Ads has also introduced some new welcome changes like:

• Introducing New Search Audiences:

  Enhance your Google Search campaigns by targeting specific demographics such as age, gender, parental status, and purchase intent. Expand your reach and maximize campaign effectiveness with audience segmentation options.

• Introducing Responsive Text Ads:

  With the ability to include three headlines and two descriptions, Google’s machine learning will determine the optimal combination that best aligns with the user’s search query. This exciting feature, currently in beta, will soon be rolled out, offering enhanced flexibility and improved performance for your ads.

There are also updates for smart bidding, and app updates. site-wide tracking, landing page, account score recommendations, and much more. You can learn about the latest Google Ad Announcements here

With over 7 years and 1000’s hours while successfully managing our client’s google ads campaign. We are still learning every day. As learning never stops. We look forward to helping more businesses profit from the digital marketing services which we provide in Dubai, UAE, and all over the world. Let us know in the comments what you think about this name change.

In conclusion, Leads Dubai proudly stands as a Certified Google Ads Partner in the UAE, offering unrivaled expertise and proficiency in maximizing the potential of Google Ads campaigns. However, our services extend beyond Google Ads, encompassing social media marketing and SEO (Search Engine Optimization).

These additional services play a vital role in the overall success of any company, enabling them to establish a strong online presence, engage with their target audience effectively, and enhance their visibility in search engine results. With our comprehensive suite of digital marketing solutions, we are committed to helping businesses thrive in the competitive landscape, driving qualified leads, and achieving long-term growth.

So, if you want to know more about issues like :

1. When did Google change from AdWords to Google Ads?
2. What is the future of advertising 2023?
3. What is future marketing in 2025?

Do not hesitate to contact us on our website Leads Dubai 🙂