About Shopping campaigns and Shopping ads

Google Shopping Ads which were also known as Product Listing Ads ( PLA ) is now available in UAE. If  you are an ecommerce shop and you have products to sell, you can use Shopping campaigns.  This can help increase sales with people clicking your product ads right from the Google Search Page.

With Google Shopping Campaigns, you need to first submit your product data with Google Merchant Center before we create Adwords campaign. The content from your product data feed is used to create Shopping Ads.  The user sees a photo of your product,  title, price, store name, & more. Its better than text ads & users can see the actual product image before clicking through to visit your website and buy.

 

Turn online browsing into online buying.

With Google Shopping Ads you can expect:

1. More qualified traffic
2. Better qualified leads
3. Image & Text Ads appearance same time
4. Show Product image & Price in Search Ads
5. Powerful reporting and competitive data

How Google Shopping Ads Campaigns and Shopping ads work

Shopping ads use your existing Merchant Center product data – not keywords – to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We’ll use these details when we match a user’s search to your ads, making sure to show the most relevant products.

You manage your Shopping ads in Google Ads using Shopping campaigns, a simple and flexible way to organize and promote your Google Merchant Center product inventory within Google Ads.

You can advertise your store and your products using 3 types of Shopping ads:

• Product Shopping ads. These are created based on the product data that you submit in Merchant Center.
• Showcase Shopping ads. You’ll create these in Google Ads by grouping related products together. That way people can compare several of your products and click the right one.
• Local catalog ads. These use feed data provided from local inventory ads to engage users on the Google Display Network, and help drive traffic to your local stores.

Google Shopping Ads Cost

Just like other ad formats, your Shopping ads participate in an ad auction. Exactly how you’re charged works a little differently depending on your ad type, as follows:

• Product Shopping ads are charged using cost-per-click (CPC), which is just when someone clicks your ad. So you’re charged only when someone clicks an ad that leads to the landing page on your website.
• Showcase Shopping ads are charged using cost-per-engagement (CPE), which is when a user expands the collapsed ad and keeps it open for 10 seconds or more, or clicks on the expanded ad before then.
• Local catalog ads are charged using CPE, as measured by scrolling, tapping, or clicking on the ad.
• Learn more about these shopping ad types here

When you’re creating your Shopping campaign, you’ll decide how much you’re willing to pay for each click or engagement.

Leads Dubai is a Certified Google Adwords Partner in UAE. We have helped SME companies over the last 5 years get more ROI from their Search Advertising Campaigns. Talk to us to start your Own Google Shopping Ads.