Digital marketing for school using Meta Ads & Google Ads case study for school in UAE
Schools often need to promote themself and be in the consideration mindset of parents to be the school of choice. One such school approached us to promote primary and secondary school admissions. This case study is about Digital Marketing For Educational Institutes relevant to nurseries and higher education too.
Marketing goals:
- Get more leads for the education board that they are offering.
- Increase overall brand awareness so more parents will consider the school
Marketing challenge:
- A new landing page to be created since Google Ads as the old landing page didn’t work and had issues.
- Policy issues flagged their website for malicious software policy.
- Trial and Error on landing page information and the right creatives for social media.
Marketing strategy:
- Reach out to parents who are searching on Google search with relevant keywords important to the school related to admissions
- Use Facebook & Instagram ads to generate more leads, letting more parents know about the school
- Facebook and Instagram can target Demographics. You can reach out to parents with kids aged 1 - 20. So targeting them with the right message at the right school admissions time worked well.
- Some other targeting was selected too like - Interests - Primary Education, Nursery, Early Childhood Education, Primary School
- Using Google Search ads - we targeted the right keywords like school admissions in Sharjah and other keywords that got more direct traffic and new registrations.
- We also did remarketing audiences from the website visitors and went back to Facebook and Instagram. So they saw the ads twice and it increased the brand recall
Marketing results:
Google Ads for school
- 5K+ times the ads were shown
- 100+ Admission Forms were initiated
- Through zapier automation, all the leads were passed directly to the school.
Social media ads for school
- 250K+ times the ads were shown
- 250+ lead forms were submitted
Summary:
Use good creatives. AI is smart enough to target the right audience looking for school admission for their kids. Creatives matter more, having additional school videos and campuses and facilities and teachers and kids playing and teachers messages talking heads. Different variations of content can be used. More creatives means much better representation of your organization and it tells a story users understand and then react. So focusing more on creatives will make your campaigns much better when it comes to Digital Marketing For Schools.
Check another school in UAE and how they got more leads
