Snapchat Geofilters Advertising – What to expect

 

snapchat geofilters advertising

With over 10 billion video views a day. Snapchat has transformed video storytelling. Now, you can create your own specific geofilters and use them to advertise to your audience.

100+ million people use Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore  content from top publishers. In short, Snapchat is about great storytelling. Its hard to ignore snapchat. Thats right, go where your audience it. So, whats your story?

SPONSORED GEOFILTERS

Sponsored Geofilters are tiny pieces of art that always make an impression. When Snapchatters in the location(s) of your choice take a Snap, they’ll be able to see your Geofilter and use it to explain where, when, and why they took the Snap. Whether your campaign covers a specific location, a major event, or a mall in Dubai, Geofilters uniquely allow brands to take part in the hundreds of millions of Snaps sent between friends each day on Snapchat. A Sponsored Geofilter typically reaches 40% to 60% of daily Snapchatters in that location.

ON DEMAND GEOFILTERS

Businesses and individuals alike can purchase On-Demand Geofilters for their event, business, or a specific location. Brand logos and trade-marks are permitted.

Some ways you can use the geofilters are:

  1. Support Your Personal Brand
  2. Announce New Product Launches
  3. Trade Shows Awareness
  4. Targeting competitor locations
  5. Share Company Culture
  6. Announcing special offer or discount

How much do Geofilters cost?

Snapchat decides the cost of a Geofilters. There are many factors which includes;

  • The Geofilters in (area with high levels of competition from other advertisers it will cost more than)
  • How big the area is that you want to run the filter in
  • How long you want to run the Geofilter for

Cost of snapchat geofilters starts from $5 per hour (less popular locations) & above. Since you pay by the hour it is important to select the most busy moments for your geofilters to be seen. You can advertise from 1 hour to max of 30 days. For example, a snapchat ad around dubai mall area can cost over $8000 a day.

Someone using your Geofilter is much more valuable and engaging than someone simply viewing a banner ad. Likewise people receiving snaps using your filter are also much more valuable for branding than standard banner ads. The user is receiving the image from a friend or person they follow rather than being bombarded with them in other traditional advertising locations online.

On-Demand Geofilters can be a powerful marketing tool for businesses, think of them as your personal digital street team. Knowing how to create a design that encourages its use and ultimately its success is vital. A Geofilter should be a graphic that Snapchatters will want to use on their Snaps and send to their friends. See snapchat ads guidelines

Our experience with Snapchat Geofilters

We tried our first Snapchat Geofilter Ads and it was approved after few rejections. A good creative goes a long way.

snapchat geofilters

 

Please Note: Metrics do not update instantaneously, and may lag up to 24 hours.

The 8 posts refer to the number of times your Geofilter was posted to a story, and the 53 views refer to how many times your Geofilter was viewed in a story. At this time ‘Uses’ and ‘Views’ are not unique, and include any repeated views or uses from the same Snapchatter.

‘Uses’ are the number of times your Geofilter was applied to a Snap or posted to a Story, and ‘Views’ are the total number of times a Snapchatter viewed a Snap with your Geofilter in a Story or received a Snap using your Geofilter.

Wi-Fi connected devices are more likely to see your geofilters compared to temporary 3g netowork in that area. A device’s location accuracy is not always exact, and sometimes it may not be detecting the user within the Geofence.

Some guidelines for Snapchat Geofilter Ads

  • On-Demand geofilters can be between 20,000 sq ft and 5 million sq feet.
  • Ad limit is from 1 hour to max 30 days
  • Phone numbers are not permitted in On-Demand geofilters.
  • Once a submission is approved it can not be edited, you will need to cancel and resubmit to be reviewed again.

Thinking of sharing your story? Contact us to do your sponsored snapchat advertising

Source:

http://www.stateofdigital.com/advertisers-guide-snapchat-geofilters/

Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+

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