How we generated 250+ real estate leads for Dubai property agency
Generating Real Estate leads for Dubai Properties is not easy, especially when you compete with the big developers with higher advertising budgets and other dubai real estate agencies. One such good real estate company approached us to generate new leads for an upcoming project.
Marketing goals:
- Get more leads for specific projects they have in the UAE market.
- Increase overall awareness of new companies in the real estate market.
Marketing plan:
- Run project-specific lead-generation campaigns on Facebook & Instagram and Google Ads
- Some projects were targeted to the northern Emirates, Dubai, Sharjah, Ras Al Khaimah.
Marketing challenges:
- Competitive market. Cost per lead is expensive in the UAE
- Finding a balance between the right target audience and the creatives
- Trial and Error of different targeting options to get the best results
- Multiple projects and limited budgets
Marketing strategies
- Use the below targeting options on Facebook and Instagram
- Demographics, - CEOs, Managers, Chairman, Senior Management, investors, Frequent International Travelers
- Excluded brokers: Investors, Real Estate Properties, Popular Real Estate Names
- The ad creative had curious offers and messaging to get more people to show interest
- Through Google Search Ads and the Pmax campaign, we added the right assets and below-the-funnel keywords to get the right traffic and leads.
- The landing page we made had more than 2% conversion rate. And the lead quality was good.
Marketing results:
Google Ads for real estate
- 5m+ times the ads were shown
- Generated over 50 leads from the landing page and Facebook Lead Ads.
- We maintained low CPL and cost per lead, but constantly changed the creatives.
Social media ads for real estate
- 2m+ times the ads were shown
- Generated over 200 leads from Lead Form Campaigns
Overall property marketing outcome
The Client has made 1 active sale for a property and 2 more sales in the booking stage for the same property. This is one of the success stories where you don’t know which customer is at what stage of the buying journey. So generating online leads is not enough alone. Having good projects which are value ads and good salespeople to make the call and demonstrate values and regular follow-ups will seal the deal.
- Check 25 more ideas for real estate marketing in Dubai
- If you want qualified real estate leads then read here
- Luxury property real estate lead generation has different strategies
Many times, it may take 1 - 3 months to make your first real estate sale, It all depends on having the right project, the right creatives, and a quick and prompt team to advise investors on the best options. Try to be resourceful and provide clients with unique options to be valuable to them and gain trust. High-value deals just don’t happen like that.
