How this real estate company in Dubai gets international leads and meets them.
Background:
Dubai Real Estate wanted multiple projects + generic property investment ad campaigns. They approached Leads Dubai for digital marketing services starting from social media marketing to help them achieve more leads for real estate. Multiple campaigns capturing international leads from India, Iraq, South Africa and London. Check more about Dubai Property Market here,
Goals:
- Increase awareness and reach to right people looking to buy dubai properties
- Create generic property campaign for international investor leads
- Generate more ready to buy leads and meet them there.
Strategy and approach:
Below strategy was planned to assist this real estate client to achieve their marketing goals :
- It started off by creating attractive images with good content to attract the Indian audience. The first campaign was made for Chandigarh, India which got them great results. It’s always good to have international leads enquiring for Dubai real estate.
- We can attract the international audience by asking them to invest in Dubai and attaining the Golden Visa or the Green Visa. Quality of property leads were filtered at this stage.
- Careful selection of target audience and ad copies were picked keeping the searchers intent in mind. This helped increased reach to the right audience. So, their ads were shown only to property investors or business men looking to buy property in Dubai.
- Eventually, we moved on to different countries like South Africa, London and Iraq where we received a decent amount of leads. Some of these leads were qualified enough to visit Dubai and meet our Real Estate client to look at property options.
- Constant optimization of the campaign with careful monitoring overall has provided consistent results. Client feedback has been positive.
- Not all the markets were successful in comparison with the others. Different audience and cultures
Challenges:
- Real Estate companies Social Media Ads are very competitive in the market with some junk leads
- Testing different countries was a big trial and error but surely we concluded our best area where we got good leads from.
Target audience used:
- Demographics : Job Titles : Owner / CEO / Manager
- Interest : ( Property developer names )
- Interest : Property Investing
- Mixed : We mixed different audiences to similar creatives.
- Behaviour : Frequent travellers
Results:
- Over 100,000 times their ads were shown on social media.
- 100’s of leads and clicks have been generated.
- This Dubai Real estate gets international leads and is happy with plans to continue.
Over to you:
If you want to generate international property Leads, It is important to talk about Dubai as destination and benefits of moving or investing in Dubai. Localize the language and landing page with good sales people.
More Resources- Check these 25 Real Estate marketing ideas you can try
- How to sell luxury properties in dubai
- Top 10 Google tools to research international markets
- How to use Digital to sell Dubai Real Estate
