But the other side of the problem is that the promise of online advertising has only been realized in a small way. While the ads on search pages do fantastically well (and explain why Google is so valuable), the generic display ads you see when you’re reading an article or playing a game haven’t delivered on the promise of the technology behind them.
How they know I want that?
A great deal of the ads you see are targeted directly at you because somehow you’ve tipped off an ad network that you’re shopping for a car, or just had a baby or want to vacation in France. The problem is once they latch onto this information, they can’t let go. You might be interested in a car, but when you’re participating in a heated discussion in a book-club forum, you can’t be bothered with info on a lease deal. So again, you just tune out the advertising, which simply isn’t good news for the advertiser — nor for the middleman who is trying to sell you those ads.
Part of the solution is to run fewer ads, so that the ones that are left on the page are more visible. The theory is that they’ll stick better in your mind even if you don’t click on them and generally will become more visible so that you do. Yahoo gets this and has been trimming the quantity of ads you see. It hasn’t yet found the right pricing for those that remain to make up the difference, but this is unequivocally a move in the right direction. ”In terms of the user interface, changes we made in terms of reducing the number of ads; we have seen that that’s actually increased user engagement,” Mayer said.
Facebook and Twitter, for example, runs ads as part of the feed. This so-called “native advertising” is fueling Facebook’s growth on mobile particularly after its own display business began to see slower growth last year. It’s the first stage in moving the ads away from where people can easily ignore them. The next stage is making sense of what’s on the page you’re viewing to bring relevant advertising to you when you’re more likely to be receptive to it. It’s a harder problem to solve when you aren’t explicitly searching for something, but it’s part of the next frontier for Yahoo and others if they themselves want to remain relevant.
Advertising Business in Dubai - UAE. Is it working?
Dubai is place with big brands of new products and services. This means there are big advertising spends to promote brands. Lets take a look at different types of advertising options available today.
TV Advertising in Dubai, UAE
Print Advertising for Newspapers Ads and Magazines Ads
Billboard Advertising and outdoor signage ads
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+