Advertising Business in Dubai – UAE. Is it working?

 

Advertising Business in Dubai - UAE.

Advertising Business in Dubai – UAE. Is it working?

Dubai is place with big brands of new products and services. This means there are big advertising spends to promote brands. Lets take a look at different types of advertising options available today.

  • TV Advertising in Dubai, UAE
  • Print Advertising for Newspapers Ads and Magazines Ads
  • Billboard Advertising and outdoor signage ads
  • Radio Advertising

Dubai Advertising  Market:

1- High ways big sign boards

2- Bridges sign

3- Top and side of building ads

4- Taxi and bus ads

5- Magazines and news papers ads

6- Radio and televisions ads

7- Fliers and Brochures distribution

What do you get for doing advertising in dubai

1- High ways big sign boards

Cost start from 300.000 AED per year up to 1,500,000 AED per year ( depending on the area you select )

Main purpose used for : Branding

Eye catch and recognizing : 7/10

2- Bridges sign

Cost start from 250.000 Dhs per year up to 1,000,000 Dhs per year

Main purpose used for : Branding and promotions

Eye catch and recognizing : 6/10

3- Top and side of building ads

Cost start from 200.000 Dhs per year up to 1,000,000 Dhs per year

Main purpose used for : Branding

Eye catch and recognizing : 6/10

4- Taxi and bus ads

Cost start from 300,000 Dhs per month up to 1,500,000 ( this is very cost effective )

Main purpose used for : Branding, promote services

Eye catch and recognizing: 10/10

5- Magazines and news papers

Cost start from 3,000 Dhs per month up to 12,000 Dhs

Main purpose used for: Branding, promote services

Eye catch and recognizing: 7/10

6- Radio and televisions advertising

Cost start from 30,000 Dhs per month up to 100,000 Dhs / depends on the number of the shoots

Main purpose used for: promote services

Ear catch and recognizing: – /10 Depends on the way of the advertise

7- Fliers and Brochures distribution

Cost start from 6,000 Dhs up to 20,000 Dhs / depends on the number of the fliers, printing and posting

Main purpose used for: promote services

Ear catch and recognizing: 9 /10 Depends on the way of the design and the services

Changing times

But the other side of the problem is that the promise of online advertising has only been realized in a small way. While the ads on search pages do fantastically well (and explain why Google is so valuable), the generic display ads you see when you’re reading an article or playing a game haven’t delivered on the promise of the technology behind them.

How they know I want that?

A great deal of the ads you see are targeted directly at you because somehow you’ve tipped off an ad network that you’re shopping for a car, or just had a baby or want to vacation in France. The problem is once they latch onto this information, they can’t let go. You might be interested in a car, but when you’re participating in a heated discussion in a book-club forum, you can’t be bothered with info on a lease deal. So again, you just tune out the advertising, which simply isn’t good news for the advertiser — nor for the middleman who is trying to sell you those ads.

Part of the solution is to run fewer ads, so that the ones that are left on the page are more visible. The theory is that they’ll stick better in your mind even if you don’t click on them and generally will become more visible so that you do.  Yahoo gets this and has been trimming the quantity of ads you see. It hasn’t yet found the right pricing for those that remain to make up the difference, but this is unequivocally a move in the right direction.  ”In terms of the user interface, changes we made in terms of reducing the number of ads; we have seen that that’s actually increased user engagement,” Mayer said.

Facebook and Twitter, for example, runs ads as part of the feed. This so-called “native advertising” is fueling Facebook’s growth on mobile particularly after its own display business began to see slower growth last year. It’s the first stage in moving the ads away from where people can easily ignore them. The next stage is making sense of what’s on the page you’re viewing to bring relevant advertising to you when you’re more likely to be receptive to it. It’s a harder problem to solve when you aren’t explicitly searching for something, but it’s part of the next frontier for Yahoo and others if they themselves want to remain relevant.

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Article Sources: http://EzineArticles.com/798547

http://www.arabianbusiness.com/peak-arab-tv-ad-costs-average-3-299-report-461400.html

http://online.wsj.com/article/SB10001424127887324373204578374360945574692.html

http://www.forbes.com/sites/markrogowsky/2013/04/17/yahoos-biggest-problem-is-the-ad-atop-this-page-or-at-least-one-just-like-it/

 

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Summary
Article Name
Advertising Business in Dubai - UAE. Is it working?
Description
Dubai is place with big brands of new products and services. This means there are big advertising spends to promote brands. Lets take a look at different types of advertising options available today. TV Advertising in Dubai, UAE Print Advertising for Newspapers Ads and Magazines Ads Billboard Advertising and outdoor signage ads Radio Advertising
Author

Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+