The Ultimate Guide to Influencer Marketing in the UAE: 5 Key Factors for Effective Campaigns
Influencer marketing strategies revolve around engaging influential individuals who hold sway over crucial target audiences for a brand. This innovative advertising approach facilitates connections with prominent influencers who boast a devoted following. While influencer marketing itself isn’t a recent phenomenon, it has existed for as long as traditional marketing. Reflect upon the era when celebrities used to endorse brands on television.
Influencer Marketing Power is Real
Read Here Some Influencer Marketing Tips :
With paid advertising on social media, we have noticed ad fatigue. You are reaching out to new audiences who have no relation with you and so with other advertisers. If your ad message isn’t top-notch you don’t stand a chance. And then there are these rising social media ad costs. In contrast, with influencer marketing, you are reaching out to people who are in touch with their followers. The engagement level is high and the trust is established. It’s people talking to people in a more informal way. Most importantly, they are cost-effective compared to traditional sponsored social media ads.
Influencer marketing’s main activities are:
- Find influencers and rank them as relevant to your business.
- Marketing to influencers, to increase awareness.
- Marketing through influencers, using influencers to increase market awareness.
- Marketing with influencers, turning influencers into advocates.
Mastering Influencer Marketing: Strategies, Platforms, and Measurement
1. How to find the right influencers
You are not selecting an influencer, you are selecting a partner who will amplify your brand message. You know your business, what message you want to send out and most important what kind of influencers fit best in your brand communication. Take time to find the right influencers. Try to go on Instagram and other social platforms. Try to DM them about your requirement and negotiate through. Check their follower’s profiles at random. This is a key phase of your influencer marketing strategy.
While considering influencers, avoid solely relying on their high follower count, as many resort to buying followers for artificial numbers. Instead, thoroughly assess their post engagements, meaningful comments, shares, website clicks, and likes. It is important to prioritize influencers who demonstrate a high ratio of followers to engagement, indicating genuine impact and audience interaction. For example, if an influencer had 50,000 followers and only 100 likes per post and few comments, vs another influencer who has 5000 followers and same or more likes and followers. The latter is more effective and this micro-influencer might also charge lesser. This is in case you want an ROI-driven reach.
2. How much do influencers charge
Once you have decided which influencers you want to work with, have a compensation plan in mind. When planning influencer marketing strategies, decide on the incentive—whether it’s a free product, gift, or experience. Consider alternative metrics like website traffic or new comments instead of relying solely on likes as a measurement KPI. Allocate budget accordingly, considering that larger influencers may demand higher compensation. Go for micro-influencers who have low followers but high meaningful engagement. In influencer marketing strategies, influencers often charge a flat fee per post. Some may also provide content creation services for an additional fee that matches their communication style. To maximize effectiveness, consider a commission structure combining performance-based variables with a flat fee.
3. Which platforms are popular for influencer marketing
Don’t just do an influencer campaign on 1 social media. Influencer marketing strategy on Instagram is more popular which means reaching out to influential people. However, there are many popular places to reach out, mainly:
4. What kind of content to promote with influencer marketing
In crafting content for influencer marketing, it’s vital to prioritize branded content that goes beyond mere sales ads. Why? Because plain sales ads tend to turn off people in social communication. Instead, aim to create great content that educates, evokes emotions, and inspires action. Take the time to carefully think through the story you want to tell, ensuring it connects with your audience. By doing so, you can effectively convey your brand’s message and foster meaningful engagement. The video format can work best as the reach is high and it’s more visual. Some influencer marketing examples are here.
5. How to measure ROI of Influencer Marketing Campaign
To measure the effectiveness of your influencer marketing campaign, follow these steps. Firstly, include your website link in the influencer marketing bio throughout the campaign. Utilize UTM parameters to track website traffic accurately. Assess performance in terms of sales, time on site, lead generation, and other key metrics. Make sure to have your profile tagged with branded # mentioned. Measure the followers you gain during the campaign. See how many comments that influencer post generated along with shares, and your own followers. See if the followers are genuine. Carefully assess the ROI. You may not get immediate results. In this case, try different messaging and with multiple influencers to achieve your objectives by reaching out to influential people.
Influencer Marketing Tips: Important to know:
In UAE, Influencer marketing is also considered a paid endorsement and is now regulated. It is important that you work with licensed influencer marketing companies only. You can read more here. some Influencer Marketing Tips Leads Dubai is not an influencer marketing agency, however, we can help connect you to some of the licensed influencers from the region.
Leads Dubai is a Social Media Marketing Agency in Dubai. Contact us for influencer marketing requirements in Dubai or anywhere in the region.
