Influencer Marketing, why it is a trusted marketing Option?
In today’s time of fake news and fake advertising, it’s not enough to have a big digital marketing campaign. Consumers believe less about what they read and see. They demand information from trusted sources and won’t buy it until they get it.
For all of the amazing new technologies that help marketers reach their customers, there are also techniques that have been invented to hide ads from viewers. Not only that, but marketers have to understand that many customers aren’t especially trusting when it comes to brand advertising.
There is a fairly new marketing trend that actually addresses both of these points: Influencer Marketing.
Influencer marketing taps into the power of writers and bloggers who are already well-known by your audience and uses their influence to spread the word about your business.
Below are A few stats from word pro that shows us the importance :
- 92% of people trust personal recommendations over brands – even if they don’t know the individual making the recommendation!
- 81% of people are influenced by their friends’ social media posts.
- 71% of customers report having an improved perception of a brand when they read positive reviews on social media.
Did you know that 47% of people who shop online use ad blockers? It means that the best way to reach these customers is through content posted by people that they trust.
- 78% of brands have boosted their content output over the past two years
- 81% of marketers consider influencer marketing to be effective
- 59% plan to increase their budget for influencer marketing next year (2018)
- 51% believe that they capture better customers through influencer marketing
Facebook is a particularly powerful tool for marketers – in 2016, the platform influenced 52% of online and offline purchasers, a big jump up from 36% in 2015.
However, in the past year, Instagram has become the go-to platform to influence customers.
How should you start this? First, figure out who you want to reach (key bloggers, vloggers, or social media personalities well-known by your target market.) Then, invite them to experience your product or service – for example, you could send them a special promotional package; invite them for unboxing your products, etc.
Please note that there is the possibility that they might share negative feedback, so make sure to have your best product/service displayed and take all possibilities into consideration. Read more on influencer marketing strategies here.
Leads Dubai is a Social Media Marketing Agency. We can assist with Influencer Marketing. Please contact us on+971 55 526 8284 to get information about influencers from various industries and prices.
Also Read: Influencer Marketing Trends : Infographic
For More Details Contact us on +971503047470 and for Quotes you can contact us on [email protected]
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