Facebook Dynamic Ads –
Automatically promote your most relevant items.
Facebook dynamic ads automatically show the right products to people who have expressed interest on your website or app. Upload your product catalogue once and it will continue working for you for as long as you want – finding the correct people for each product, and always using up-to-date pricing and availability.
If someone interacted with inventory on your website or app, but did not book, you have a chance to bring her back to your site to complete the purchase by promoting the inventory she browsed in your ad. You can run your ads on Facebook, Instagram & Audience Networks
Facebook shows personalized ads to people based on the products they have interacted with. This happens across multiple devices.
Dynamic ads are powerful because they are dynamically created based on people’s past browsing behavior, enable you to retarget, and can be used to promote destinations to spark demand for rooms or flight inventory. Because dynamic ads are device agnostic, they do not have to be served to people on the same device used in their initial touchpoint with you.
There are 2 parts of Facebook Dynamic Ads Setup
- The Facebook pixel or Facebook SDK (or both) that lets you target the right people;
- Your catalog, which provides the content for Facebook to create and tailor each ad dynamically for the person it’s being shown to.
With dynamic ads for travel, you can drive people who have expressed interest in your room inventory to complete their bookings. If people browsed inventory on your website or mobile app but left without booking, you can deepen their intent by serving them ads showing relevant hotels they looked at. Facebook Dynamic ads also works for automotive and property industries. Learn more about ecommerce marketing ads here
You can also use dynamic ads for travel to target people who have booked a room, and upsell additional offerings like spa services, restaurant dining, and other amenities.
When you target broad audiences, you likewise leverage intent and serve them ads showing your most relevant inventory. The only difference is this audience includes people who have shown intent to take a trip but haven’t visited your website or app. By using this targeting technique, you can broaden your reach and show relevant inventory to people even if they haven’t visited your site or app. Read about facebook ads here
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