Ecommerce Marketing Strategy –
Boost your Online Sales with this social media marketing tip
As an eCommerce marketing company in Dubai, the UI & the product offer matter. With eCommerce marketing campaigns on social media, conversions and ad objectives work great. Ads created with this objective are shown to people who are not only likely to click your ad but take your desired action after the click.
While product purchase may be your final goal, these other events are equally valid conversion events. Your goal may be to get new shoppers acquainted with your products so you’d want them to view your product page. If you’re trying to get your previous product page visitors to move closer to purchase, your goal could be to get them to add a product to their shopping carts or add their payment information. The point is that your business can have more than one conversion goal, and in this example, they differ according to where people are in their journey with your business.
Facebook Pixel for websites
This is the code you add to your website to understand what actions people are taking on your site. There are two parts to the pixel:
- Pixel base code –This tracks activity on your website, providing a foundation for measuring specific events.
- Event code – This is code you add to specific web pages where you expect conversion events to occur. By adding the event code to specific pages, you can know how many conversion events are taking place on those pages.
How many conversions does Facebook need to optimize?
Once enough data has been collected, the learning phase is over. At this point, your ad set should experience more stable delivery, especially as we collect even more data beyond the learning phase.
However, your conversion-optimized ad set may see limited delivery if it doesn’t lead to many conversions after going live or following a significant edit to inputs like audience or budget. For this reason, we recommend these conversion thresholds for the various conversion ad types.
Facebook Conversions with Messenger Ads
If you build an ad using the Conversions objective and choose Messenger as your ad’s destination, people who click your ad will be directed to a Messenger experience where they can have a one-to-one conversation with your business. This is an opportunity for you to personally engage with people, encourage them to take the next step on their journey with you, and eventually complete your conversion goal.
When you add Messenger as a point along the consumer journey, you’ve added powerfully personal ammunition to your conversion arsenal. As you converse with people one-on-one, you can help shape and even accelerate their path to conversion.
Also, try shopping ads with google
Talk to us about your eCommerce marketing strategy. We manage social media marketing ads for our clients along with Omni channel marketing which helps you get more product sales. Talk to us about your Facebook Ads & Instagram
Read more here about : Facebook Advertising Infographics
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