Ecommerce Sales Strategies. See 24 ways to increase your online sales
So you got an online shop and looking for ways to improve your online ecommerce sales? Check out these ecommerce sales process and sales strategy to sell online. Note – not everything here will work for you. Try many at a time and keep testing is the top strategy. The ecomerce strategies are in no particular order:
1 Run Google Shopping ads
The advantage of Google Ads lies in its machine learning and matching the users query to your ads. Performance Max, shopping ads, dynamic remarketing are some of the ways you can reach your audience who is looking to buy right now. You can create targeted ads triggered and displayed alongside Google searches to help show your brand visibility and ranking.
2 Use Social Media Effectively
Find suppliers and partners on LinkedIn groups. Use instagram and facebook search to see competitor pages and products. Twitter can help you interact with partners and suppliers who are relevant to your industry. Post actively about your products, collabs, contests, customer testimonial videos. And then promote posts via boost post. Find similar products in different countries via pinterest and tiktok and see the messaging and user comments. Its great content for you to be used. Try to be on all social media and have a consistent posting strategy, its Free!. Link your social media profiles and mention them on your website so clients can share your products too.
3 Social Media Ads & Promotions
Use the power of sponsored ads from facebook and instagram. Try snapchat ads and also tiktok ads which works to get you good traffic and sales. Product catalogue ads and traffic with add to cart or checkout as conversion goals can also help get more sales. Make sure your website is compliant with the social media advertising policies.
4 Giveaways, contests & Offers
They help customers remember your brand and increase traffic to the website, followers, etc. Build up the hype around these offers and reach out to your past customers and have a referral programs to your loyal customers. Promote it on social media to acquire new customers.
5 Make friends with influencers and send them freebies
Sending a free sample of your product to influencers within your industry or relevant allows you to let them know you appreciate their work with a small gift. Most of them will give you a shoutout on one of their platforms. This can lead to a spike in traffic and social media followers
6 Interview Industry Influencers
Interviews work because they are win-win situations. The interviewee gets exposure, while the interviewer gets hands-on content for the blog. Then both parties share the content on each others social platforms. Leverage ways by which your customers can find you.
7 SEO for your website
Do SEO for ecommerce website as it will help you rank on first page of google in the long run. You can also rank your products with the free product listing through google merchant center in the google shopping search. Currently not much competition so try that. We do onpage and offpage seo to rank your website with proper category and product optimizations as per google seo guidelines.
8 Measure your website traffic through Analytics
You get valuable data like:
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- What your customers are doing on your site
- Which web pages and products most popular
- Time they consumed on particular pages, and
- The path they take to make a purchase
- Analyze this data and improve your website navigation
9 Invest in your brand
Its important to build trust as it builds over time. Be consistent in your messaging and keep your promise. Introduce your brand, gain feedback from users, and learn lessons, while also marketing your products. Offer great customer service.
10 Have Great Customer Service
The real sale begins after they buy your products. How you communicate via call or email. The delivery times, the packaging and the communication etc. Everything speaks volume about your brand and product when you are not in the room. Invest in great customer service so they can refer you more and buy from you again in future.
11 Research Amazon like a Hawk
Its the biggest ecommerce marketplace out there. Your product or similar to your product will be there. Browse your competitors. See their messaging the product descriptions, the images the use and most importantly the reviews. The customer reviews tells you what customer values and what they dont like. You can build this research to get your product messaging right. You can also check the price they are selling at and try to stay competitive or give better value.
12 FAQ on your website
What is the biggest reason your customers are not buying? Find it out through reviews, testimonials the plus points and through feedback. Handle client possible questions and concerns early on. Answering them one by one in your product footer will help. Simple questions like refund policy, shipping costs and delivery times. Quality etc can be handled.
13 Grow your Email list
We cant stress this enough. if you have your own email list of past clients or leads, This will help you in the long run. With many cookies based data going away and unreliable social media ads tracking and emailing to 3rd party list. Its time to grow and nurture your own email database. A list of emails from previous and potential customers means you can get your information, products, and content into their inboxes. Start developing your email list by introducing an email subscription form on your website.
14 Email Marketing & Automation
Automate and email customers when they abandon cart or dont purchase. Send them series of interesting information so they can come back and buy. Send regular email newsletters. Promote via email and maintain your google email list. Your email database list can be your future customers. So more the better. Use your store to hand out coupons to be used in your online store, and you can collect email addresses and social media followers.
15 Sponsor an event (physical or virtual)
Sponsoring an event can do wonders for your brand — if done right. First, ensure you select a suitable event to sponsor. Next, search for events where attendees are likely to be interested in your product, find out the number of people attending, then start sorting them by cost. Exhibit your most impressive products to tell your story, get people talking, and give rewards like coupons, in return for email list subscriptions and social media follows.
16 Pull some PR stunt
A PR stunt consists of doing something extraordinary, entertaining, or striking enough to be worthy of media attention.Talk to the awesome PR person we know to come up with good story to create content and then publish staying true to your brand.
17 Try PR – Press release for your products
Get some PR for your product. Whats unique about it. Think more about the benefit it provides. Make sure your product story is newsworthy, and the press release is having all that a reader gets interested to know about your brand. You can generate some great SEO backlinks with digital PR
18 Try affiliate marketing
Affiliate marketing is when you let other people market your products and send you website traffic. In return, you pay them a percentage of sales that originate from their efforts. Tracking is done by a different hyperlink or coupon codes. Majority of online publishers have good traffic and they can send you good quality traffic which generates online sales.
19 Start the wholesale to retailers
Along with B2C, try B2B too. Its a great way to get bulk orders and manage the cashflows. There can be lower profit margins, but quantity can make up for it. Leveraging wholesellers network and retailers can boost your sales and consistency in long run.
20 Up your networking game
Online discussion forums & social media groups are excellent places to partake in industry information and advice, answer questions, and get customers or two. Check out how people in other industry are promoting their products. Find ways to enhance your products benefits and think about excellent customer service.
21 Research and do a survey
Consumer surveys are an excellent way for obtaining reliable feedback about what they think about it. Then use this feedback and positive reviews and benefits statement describing the product and using in your marketing message.
22 Find a great team
Build connections closely aligned to your business—a gateway to success. For example, marketing companies, suppliers, blogs writers and websites that focus on your industry would be ideal. Team needs to be motivated and your goals should be clear. Some one who has experience with selling online is an advantage so you dont make mistakes and get to your goals faster.
23 Live Sales Channels
What if people are not buying from your website? Try to sell with communication tools like whatsapp messages, messenger or instagram direct. Its real time consuming, but it gets you the sale. Try to have lead generation done first and then sell to th customer on the phone with cash on delivery. Its not ideal way of ecommerce, but some customers want to talk to someone before buying. So having a live chat and human behind the chat is critical.
24 Keep Testing
When it comes to selling online, you need to keep testing differnt offers, website designs, product pricing, list of differnt products, product desciption headlines, local and global currencies and so much more. You need to be a data nerd or have someone in your team who can analyse these and improves. Keep doing the same mistakes and keep getting the same results. This is a constant job. Read some more expert tips on ecommerce sales. We wish you success with your ecommerce online sales.
So that completes the list of how to increase ecommerce sales strategies. Ecommerce sales process is not linear path, there are many ups and downs. Talk to us to get an audit report of your ecommerce site and discuss how to increase sales. We have many ecommerce marketing strategy examples to share.
Which of the 24 marketing strategies you like? comment below.
