Influencer Marketing Strategy
What is Influencer Marketing Strategy
Influencer Marketing is the old and new marketing style. It is a collaboration between a brand ( companies ) and celebrities ( influencers ). The Influencers offer endorsement and placing it into a content driven marketing campaign. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you. There are many influencer marketing strategies that can be used to benefit both the brand and the influencers.
Why do Influencer Marketing Campaign
Influencers usually have a large following on the web and social media. They can be a business leader on Linkedin, a popular fashion photographer on Instagram, or food or security blogger who tweets. Within any industry, there are influential people who can amplify your message. They are easily recognized by their thousands of loyal followers. This kind of reach and engagement is not achieved through paid advertising alone.
How Influencer Agency in Dubai Can Help You?
The Approach to influencer marketing
- Think about what you want to promote and the story you want to tell. Make it creative. Think about the schedule and how you will track performance.
- Find out the influencers who best suite your brand amplification. Check the followers engagement and their profiles to ensure you are reaching the right audience.
- We ensure that the influencers are licensed if in UAE to comply with the local rules and regulations.
Influencer marketing is becoming a driving force for brands looking to grow their audience and improve sales through social media. We work with the influencers who are popular celebrities and bloggers. We carefully select the right mix of influencers that will fit your brand and will help achieve your goals and objectives. From influencer marketing strategy to execution, we provide customized solutions for successful marketing campaigns.
Our long and fond bonds with great names in the GCC blogosphere result from stellar Influencer relation management that we are proud of, and which helps drive our clients forward.
Check our blog on influencer marketing trends and about some other (infographic ) influencer marketing examples
Paid Influencers:
Agency fees - 10 - 20% of total fees paid to the influencer.
- Content Controlled
- Quality of Content controlled
- Can easily understand measurement and reach
- Call to Action
- Exclusivity in terms of promoting competitor brands
Unpaid Influencers:
Agency fees - Fixed cost per influencer
- Content cannot be controlled, unbiased and honest
- Views and opinions
- Not liable to share post insights
- Comes across as more honest
- No control over competitor brand promotion
- May or may not add call to action
Influencer marketing can work best if you have a new product launch, an event or some experiences to share it in video format. Talk to us about your Influencer marketing campaign strategy. We also offer social media marketing services.
