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Top ways how Digital Marketing Services can boost your business.
Through Digital marketing services, you can boost your revenue and growth via Social Media marketing or Google Ads campaigns.
1. Google Ads helps you make your business grow. We will create your ads and choose keywords, which are words or phrases related to your business. When people search on Google using one of the keywords, your ad may appear next to the search results. Now you’re advertising to an audience that’s already interested in you. People can simply click your ad to avail vouchers, and respond to your campaign, among others.
2. How You Can Bring More Traffic To Your Website
- Setting up your Google Analytics and Google Adwords account
- Create campaigns for Search & Display Network on Google
- Thorough Keyword Research and Selection
- Careful & Complete Negative Keyword Selection and Implementation
- Appropriate Keyword Matching Options for superior Click-Through-Rates (CTR)
- Draft Effective Ad Text Using Tested Best Practices
- Landing Page Analysis and Optimization
- Advanced Tracking using Google Analytics and Conversion Tracking
- Choosing the Right CPC based on Competition and Advertiser Budget
- Strategic Geographical Targeting and Ad Scheduling
3. Facebook Advertising offers huge potential for business owners to broaden awareness of their businesses or brands and drive additional potential customers. This network is primarily intended for users to interact with their personal connections, such as friends and family, which makes it ideal for social business marketing. Different types of events have been successful with the use of Facebook.
4. What Can Facebook Do For Your Business
- Run offers, events, and promotions on the page to engage and attract more audience
- Run a campaign to boost more likes on your page on a targeted audience
- Prompt live check-ins to your page
- Post blogs/notes for more audience engagement,
5. Here’s an example: Prompting live check-ins.
Enables to provide an opportunity to build customer loyalty. Your customers can share your location every time they come and visit your store.
6. Here’s an example: Get more video views.
More people will watch, like, comment, or share your YouTube videos. This is a powerful tool to get more views and brand awareness.
7. Publish Notes/Blogs.
This allows your audience to engage more. Publish a content/article where your customers can interact with your offer, product, or experience.
8. YouTube Advertising; With more than two billion views a day and nearly double the audience of all three major broadcast networks combined, YouTube is a marketing force to be reckoned with. Also, YouTube is the only video channel in the MENA region.
If that is not a compelling enough reason to use YouTube for your business, the network is owned by Google, which means that video content published on YouTube tends to rank high on Google searches. Since people are turning to search engines more and more for information, you want to ensure that your business is what pops up when they perform a search.
9. How Can You Utilize YouTube For Your Business
- Develop a YouTube channel
- Create videos to drive interest in your product/service
- Brand awareness
10. You can target to show your video ads on YouTube based on;
- Topic
- Interests
- Keywords
- Placements. Learn about YouTube Ads
11. Managing Targeting Groups: A single targeting group can contain the following types of targets:
- Demographics: Age and gender.
- Topics: YouTube video or Google Display Network content targeted by category or sub-category.
- Interests: Pick from available categories to reach people interested in these topics, even when they may be visiting pages about other topics. Learn more about interest-based audiences.
12. Affinity audiences: Raise brand awareness and drive consideration with your TrueView video ads by reaching people who already have a strong interest in your brand, product, or service. In-market audiences: With TrueView campaigns, you can reach people who not only have a strong interest in your brand, product, or service but are most likely to make a purchase or conversion.
13. Placements: Add unique websites or placements within those websites. For example, you can target an entire high-traffic blog or the homepage of a popular news site.
Placements include: Channels (YouTube Partner Channels), Videos (YouTube Videos), Sites (Google Display Network – includes YouTube.com as a publisher site)
14. Remarketing lists: Reach viewers based on their past interactions with your videos or YouTube channel. If you’ve linked your YouTube account to your Google Ads account already, it’s easy to create custom ones for you automatically. Learn more about remarketing lists for YouTube Google Ads.
15. Keywords: The keywords that you add will target your ads to all the networks that you selected for your video campaigns. Keywords for the YouTube Search Network will serve ads based on YouTube viewers’ search queries.
Keywords for YouTube Videos and the Google Display Network (GDN) will serve ads that are contextually related to YouTube channels and videos as well as websites on the GDN.
16. Twitter is growing rapidly (with about 400 million users worldwide), but studies say less than half of its users actively tweet. As the newest major social media site on our list, Twitter’s user base isn’t as established as LinkedIn’s (which has about 100 million active users) or Facebook’s (at 1.5 billion active users) at this point.
However, Twitter is still a very powerful tool for event marketers to generate awareness and buzz. In particular, Twitter is a great place to: Connect with business & industry, and lifestyle influencers. These people were among the first to adopt the network and continue to be very active groups. Twitter Marketing
17. Promote new product launches. Users of Twitter are generally more tech-savvy and are more open to innovation than the average user on other social networks. Show off deals and special offers. If you have a large audience, then Twitter is a great place to generate buzz and awareness and amplify the conversations about your products/business.
Create a Twitter account & Develop a Twitter profile page 2 Develop brand #hashtag 3 Encourage live tweets
18. How to leverage Instagram advertising: Instagram is a social media website and online marketing tool that should be part of your marketing toolkit. What makes this tool unique is that it centers on the use of photographs and photographs captions only. Your customers can instantly post pictures with captions directly from their mobile devices to share with followers.
Here are ways how you can leverage Instagram for your business.
- Invite users to Window Shop; We can provide window-shopping opportunities for your followers, giving them a taste of your products and services.
- Share relevant and useful information in the caption, like location details, sales, and anything else to intrigue your followers as we explain every product information carefully in case your followers want to purchase the products we feature in the photo.
- Take Users Behind the Scenes; Followers also often find it intriguing to get an exclusive behind-the-scenes look at your business’s products and services.
19. Offer Followers Exclusive Benefits; Introduce them to a new product before it goes live for the public. Offering discounts or special offers to your virtual following will keep them feeling like an exclusive group, as encourage others to follow you.
Make Your Business More Personable. Take and post pictures of staff and employees at work or at any company event. This is a great tool to promote your business while being creative at the same time. Instagram Marketing
20. How can I promote my business through LinkedIn Ads? LinkedIn uses the information provided by members to target their professional identities. There are several ways to target your ads to reach the most relevant audience.
You can use any combination of these targeting options:
Location Company Company Name o Industry Company Size Job Title Specific Job Title o Job Function Seniority Schools Skills (Example: HTML or Project Management) LinkedIn Groups Gender Age Targeting: Audience
21. Lead Collection; LinkedIn Ads offer a Lead Collection feature that lets you collect leads directly through their LinkedIn ad campaigns. With this feature enabled, members who click on your ad can easily request that you contact them.
For each lead, you’ll see the member’s name, headline, a link to their LinkedIn profile, and an optional email address. You’ll be able to send a free follow-up message to them on LinkedIn Lead Collection
