Youtube Marketing with Bumper Ads – Short-form video ads
You have all seen those annoying 5 seconds of skippable youtube video ads?. There is a new ad format for Youtube marketing. It is called bumper ads, which was launched like a year ago. These are nonskippable 6 seconds video ads. So if you can spread your message in 6 seconds, this is the short ad format that is a must to use. There is no skip option with these types of video ads, so users cant skip your review ads anymore 😉
How it works
- Videos must be 6 seconds or shorter. Viewers can’t skip your ad.
- A view of your bumper ad won’t increment the video’s YouTube view count.
- Bumper ads use CPM (cost-per-thousand impression) bidding. Your pay each time your ad is shown.
- Bumper ads can help increase brand awareness. They often work well when run along with related TrueView video ads.
- The short format can be especially effective on mobile when people are often watching videos on the go.
Since these ad formats are of shorter length, if the message is wrong, it can drive your message effectively.
If you have a product launch or want to generate buzz at a cost-effective price. this ad format can be a good way to create an impact. Videos with catchy tunes or a strong message can increase customer recall. Coupled with another 30-second normal skippable video ad as a continuation can build the story further.
“Bumper ads are particularly helpful at boosting perception”
We are thinking, what if you can remarket to all the bumper ad viewers and then show them the long-format video content. That would be cool to form a good brand perception. Eco the story from 6-second ads to 30-second video ad story.
A good focus on the creativity of the video can go a long way toward the success of the campaign, like building a #. There are some new youtube advertising targeting options which you can read here.
Some Available targeting methods for Youtube video ads
Audience targeting methods let you define who you want to reach. Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. These include:
- Demographic groups: Choose the age, gender, parental status, or household income of the audience that you want to reach.
- Detailed demographics: Reach users based on additional broad, shared traits, such as students, homeowners, or new parents.
- Interests: Pick from available audience categories to reach people interested in certain topics, even when they may be visiting pages about other topics. Learn more about audiences.
- Affinity audiences: Raise brand awareness and drive consideration with your video ads by reaching people who already have a strong interest in relevant topics.
- Custom affinity audiences: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching sports fans, a running shoe company may want to reach avid marathon runners.
- Life events: Reach potential customers on YouTube and Gmail when purchase behavior shifts and brand preferences change during life milestones like moving, graduating from university, or getting married.
- In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer.
- Video remarketing: Reach viewers based on their past interactions with your videos, TrueView ads, or YouTube channel. If you’ve linked your Google account to your Google Ads account already, Google Ads will create custom lists for you automatically. Learn more about remarketing lists for YouTube viewers.
- There is also a new adformat on youtube called youtube trueview for action.
Talk to us if you want to increase your brand awareness with youtube video ads marketing.
It is a quick and easy way to reach more users and create impact. Leads Dubai is a Certified Google Partner, who can manage your youtube marketing goals effectively.
