Mastering the Art of TrueView for Action: Strategies to Drive High-Quality Leads on YouTube
As the second largest search engine in the world, just after Google, YouTube boasts over 1.9 billion users and holds the top position as the most popular website in the UAE. With such a massive audience actively engaged in video content, the question arises: How can you effectively reach them and achieve optimal results? This is where TrueView for Action, the innovative video ad format of YouTube Advertising, comes into play.
Best part about youtube advertising is that you still pay after 5 seconds skipping the ads. This way you can get more attention.
With TrueView for Action campaigns, you can supercharge your lead generation and conversion efforts on YouTube. By strategically incorporating prominent calls-to-action and captivating headline text overlays into your video ads, you can effectively engage your audience and inspire them to take valuable actions. Whether it’s exploring your products or services, sharing their contact information, or any other action that aligns with your business objectives, TrueView for Action empowers you to maximize the impact of your YouTube advertising strategy.
If you don’t want to show a full video and reach as many people as possible. Then bumper ads can be of good use. these are short ad formats. You can also check out the 14 point targeting and advertising options on youtube
How Youtube Advertising for action works
TrueView for action campaigns is made up of CTAs (calls-to-action) and a headline.
- TrueView for action campaigns is available for video campaigns on YouTube.
- TrueView for action campaigns can only run on the in-stream ad format. This means that the ads play before, during, or after another video on YouTube. These ads also give viewers the option to skip the ad after 5 seconds.
- Headlines can contain up to 15 characters and are the primary line of text next to your video ad.
- Headlines promote your product or service.
- CTAs can contain up to 10 characters and appears alongside your headline.
- CTAs direct people to the website you specify as your final URL.
- TrueView for action campaign ads can increase viewer engagement and encourage people to take action after your video plays.
The best part of this advertising on youtube is that the call to action button and the headline both appear throughout the video below and a user can click through anytime and visit the website. This works for lead generation and direct response campaigns.
If you want more, learn how to reach new audiences with video ads in youtube.
Leads Dubai is a Digital Marketing Agency in Dubai and we have worked with over 200 clients to assist them to achieve their marketing goals. Talk to us about your video marketing plans,
