Whatsapp Messenger Ads – Are you taking advantage of this yet?
WhatsApp ads are a unique form of advertising found on Facebook or Instagram. What makes them stand out is that instead of sending users to a website or another social media profile, these ads directly lead them to a conversation with your business on WhatsApp.
Whatsapp Messenger is the most popular chat app in the world. Reports show that WhatsApp has about 3.031 billion monthly active users. Imagine if you can reach your new prospects via WhatsApp directly after clicking on an ad. This is now possible with the new Click to WhatsApp Messenger via Facebook Ads Manager.
Using this kind of ads, they streamline the process for users to connect with your business, removing the need for them to search for contact details or fill out lengthy forms. With just one click, they can start chatting with you, asking questions about your products or services.
On Facebook, you can add a call-to-action button to your ad that will open in WhatsApp Messenger. Audiences can engage with you on WhatsApp after clicking your ad. The best part is that the WhatsApp messenger is pre-filled and you get to know the contact details of the person who is messaging you.
Facebook’s Click-to-WhatsApp ads offer marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app.
Whatsapp Messenger Ads – What’s needed
- Download WhatsApp Business for Android.
- Connect your WhatsApp account to your Facebook page
Whatsapp messenger ads are currently available for the following objectives:
- Whatsapp Messenger
- Traffic
- Conversions (for website)
- and Post Engagement.
You cannot target ads that click on WhatsApp to people under the age of 18. When you create the “Send WhatsApp Message” button, Facebook will expand your targeting options. Read our blog on Facebook ads targeting options.
Whatsapp Messenger – How it works
This is a must-use ad format if you want to do social media marketing. Now you can create a News Feed ad with a call-to-action button users can select to open a WhatsApp chat with the business. When the chat opens, it displays a default message users can edit to their liking before sending it to the business.
You can now get connected to your customer instantly via direct WhatsApp messaging or calling directly. We did our own test with the click-to WhatsApp message ads and the results were promising. It all boils down to the right targeting and the ad creative. It is a seamless experience.
You can also set up your WhatsApp for a business account
See some of the WhatsApp business examples
Pros and cons of WhatsApp marketing
With click-to-WhatsApp ads your business benefits from:
- Increase awareness
- Spark interest
- Smart ad delivery
- Increasing customer lifetime value
- Robust ROI
- Zero-cost re-engagement
- Capture 100% leads
- Get Meaningful Metrics
- Full funnel conversations
- Personalized data insight
