WhatsApp Marketing Strategy – How to reach more people effectively
Why Should Your Business Use WhatsApp Marketing?
The most used messaging app worldwide is WhatsApp. Over 2 billion active users are on whatsapp globally. Businesses that want to reach customers in emerging markets must have access to this marketing channel. it is the most popular messagin app in UAE. India has 440 million monthly WhatsApp users, while Brazil has almost 100 million. Over 70 million Americans access WhatsApp at least once a month.
WhatsApp Marketing Benefits for Your Business
Messaging apps like facebook messgener, instagram direct messages, twitter messages and whatsapp messengers are a fantastic way to improve your marketing strategy. There are four advantages to using WhatsApp for business promotion.
- Deep connections with customers
- Higher rate of conversion
- Improved sales
- Lower marketing costs
Deeper connections with customers
Using messaging apps makes people feel more connected to a brand. It makes WhatsApp marketing a fail-safe strategy for developing long-term, deep relationships with customers. Maintaining such a connection, in turn, assists brands in cutting costs because customer retention is 5-25 times less expensive than acquisition.
WhatsApp offers a wide range of customization options for businesses. Sending personalized welcome messages, exclusive offers, birthday greetings, and other messages is possible. Over 70% of consumers claim that they only interact with brands through personalized marketing messages, so this strategy keeps customers more invested in a company.
Higher conversion rate
It is important to pick the right channel for your first interactions with customers. When contacted via phone rather than email or social media, people may become irritated. Here, WhatsApp can help you encourage potential customers to make a purchase. Businesses report that 40% of WhatsApp messages from customers were returned.
Lower Marketing cost
WhatsApp marketing increases conversions, increases sales, allows you to build deep quality relationships with customers, and costs virtually nothing in terms of marketing expenses. Continue reading to learn how to create a WhatsApp marketing strategy.
Increased Sales
Better yet, you can use WhatsApp as a standalone sales channel for your company. It is possible, given the growing trend of people purchasing through messaging apps. Lot of people use whatsapp for ecommerce and customer support related chats.
WhatsApp Marketing Strategy
Every marketing channel’s effectiveness is dependent on a well-crafted strategy. It allows you to plan your steps and switch directions if something goes wrong. Here are some pointers to help you create an effective WhatsApp marketing strategy.
- Define your objectives and key performance indicators (KPIs).
- Determine your target audience.
- Download the business app
- Make a brand persona.
- Create a contact list
- Create your communication
- Provide excellent customer service.
5 WhatsApp Marketing Suggestions
We have gone over several tips for developing a WhatsApp marketing strategy. It is now time to dig into some more specific techniques.
- Make your broadcast lists.
- Make use of group chats.
- Use WhatsApp statuses
- Make a product catalog.
- Use whatsapp stories daily
Whatsapp Marketing strategies can change based on your requirement. We do bulk whatsapp marketing and also do whatsapp for business. There are many whatsapp marketing software available too. You can also try whatsapp messenger ads via facebook. If you want to integrate your current communications and customer services. Talk to us for your whatsapp marketing needs.
Read more here about : Whatsapp Business Account
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