[easy-tweet tweet=”Change is the only constant. User generated content ” user=”leadsdubai” hashtags=”#leadsdubai $ugc”]
Big Opportunities On Instagram For 2019 – 1 Billion monthly active users now on Instagram
35% of online adults use Instagram – 72% of users have bought a product they saw on Instagram
You will likely need to make some key changes to your strategy for 2019
HOW TO MAKE USER-GENERATED CONTENT WORK FOR YOU
What is User Generated Content: – UGC
User-Generated Content, UGC is the term used to describe any form of content such as video, blogs, discussion forum posts, digital images, audio files, and other forms of media that were created by consumers or end-users of an online system or service and is publicly available to others consumers and end-users.
Tell your followers to re-share your post or run a competition where users submit their best pic and tag your handle.
Collect User-Generated Content from Instagram.
Shoppers that interact with a UGC photo are 2X more likely to purchase.
How to get started collecting UGC? – Repurpose User Generated Content
One of the best ways to make your content and community go farther is to utilize the UGC you collect in other marketing channels, such as your homepage gallery, and product pages. The possibilities are endless!
Feature UGC in Your Instagram Ads. Make your content go even farther by using it to convert new prospects. UGC can blend in seamlessly into the news feed because that’s its origin.
Collect Instagram Stories for Use Across Other Marketing Channels
Instagram stories are a highly interactive and deeply engaging medium that can be reused for anyone who is experiencing some #FOMO!
Connect community & UGC with Shopping Cart Abandonment & Retargeting
If you’re already using UGC in Instagram ads, this is a new tactic to try: incorporate UGC in shopping cart abandonment emails and advertisements. Also, using UGC in retargeting (especially in social feeds) can help give your brand an authentic look in a crowded newsfeed.
Extend the Life of Your Influencer. Investment with Influencer. Make Shoppable Landing Pages
If you’ve spent time and money cultivating relationships with influencers, make that content go further by creating curated landing pages for each influencer you work with.
This helps convert the influencer’s already dedicated following of loyal fans to customers.
Make sure to take permission and legal matters before posting someone else content
MAKE THE INSTAGRAM COMMUNITY WORK FOR YOU
Encourage Your Followers to Mention Your Brand
Foster high-quality engagements and get people talking to your brand, not just about it. Plus, brand mentions are 4% more likely to lead to actual e-commerce revenue. Try running a contest to get engagement around your handle, or use callouts and social signage that includes your handle!
Enable shoppable-from-Instagram purchases
Improve the conversion rate from Instagram to purchase by having a social storefront.
Put Your Customer at the Heart of Your Company
Share insights of what customers post and say about your brand, and share a monthly internal UGC report to get all teams involved.
The above gems of UGC – user-generated content topics and golden nuggets were collected some 4 months ago, but I hope it’s still relevant today. Comment below on which tip you will try the most.
Leads Dubai is a social media marketing tool. Talk to us about your new digital marketing campaign. Success nowadays doesn’t come easy. Lots of trials and errors to find the winning formula. Are you willing to test?
See some of the best use cases of user-generated content.
Mukesh Pandey is a Digital Marketing Strategist. Passionate about Digital Marketing and the trends in the industry for 10 years. He is Google Ads Certified, Social Media Ads Manager & SEO Consultant. He has trained over 500 executives & business owners over the years. Helped over 300 companies achieve their digital marketing results. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Hire Mukesh for your Marketing Campaign
User-Generated Content Marketing
