Search Engine Optimization - SEO Training Marketing Training Course for Beginners.
SEO begins with a simple question: can a search engine find, render and understand the right page for the query? This course teaches you to answer that with evidence from a crawl, Search Console and the page itself, then fix what is blocking useful visibility.
You may have been told your site needs SEO without a clear plan. In this course you learn what to check first, how to prioritise fixes and how to separate enquiries and sales from an agency report full of activity.
No prior experience needed. We start with how Google actually ranks pages, then move into keyword research, on-page fixes and technical audits, all practised on a live site, not slides.
Add technical, content, local and AI-search SEO to your skill set. You leave with a completed site audit, a keyword map and a reporting view you can explain to a manager or client.
In short: this is a paid, one-week SEO training course in Dubai or live online, with 10 hours of practical work on a real site. You learn technical SEO, content, AI search visibility, local SEO, links, Search Console and GA4. Fees start from AED 3,000 per person.
Certificate: an optional ATHE certificate can be arranged on request. It is not included in the course fee.
You learn how to research search demand, map keywords to the right pages, audit crawling and indexing, improve on-page and technical SEO, plan useful content, earn links safely, work with Search Console and GA4, and measure enquiries rather than reporting rankings alone.
The syllabus follows Google’s current guidance: Search Essentials and spam policies, visibility in AI Overviews and AI Mode, JavaScript crawling and rendering, and structured data for eligible rich results. You practise these checks on a real site.
Before booking, you can see the level of work covered in the course. Start with keyword research and page mapping, then read how to structure useful SEO content. The specialist guides cover international SEO, e-commerce SEO, and planning SEO with paid search. If you are comparing formats, use the online versus in-person SEO course guide.
Has provided training to over 100 professionals in the fields of PPC, Social Media Marketing, SEO & Content Marketing. She believes in constant learning, testing new tools and being up to date in the ever changing world of Digital Marketing.
Kanika LambaSend the registration form and we reply with the next dates, pricing and the full course outline.
By the end you can audit a website, fix what is holding it back, and build a keyword plan that earns traffic without paying per click.
Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.
Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.
Runs keyword research, on-page fixes and content plans to grow organic traffic.
Audits site health, speed and indexing, and works with developers to fix it.
Owns the whole organic channel: content, links, and the traffic it produces.
Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.
Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.
Owners and managers who want to understand where the ad budget goes and supervise it properly.
No marketing background needed. The course starts from the basics and builds up.
Moving into digital marketing from another field, with a portfolio piece to show at interviews.
Teams that need the same playbook, delivered as corporate training at your office or ours.
Add a paid service to your offering and charge for it with confidence.
Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.
You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.
Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.
Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.
An ATHE certificate can be arranged on request for an additional fee. It is not included automatically.
You can message your trainer with follow-up questions once you are back at your own desk.
New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.
Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.
“" I find Information about how to get analytic data about online presence and your competitors as well.”
S Course student Verified student“" I find the most useful about the training is Proper Techniques of Website Optimisation Anma”
S Course student Verified student“" Meta Tag Optimisation is nicely elaborated and explained.”
D Diyane Verified studentAnything not covered here? Message us and a trainer will answer, not a chatbot.
Ask about timings, pricing, or whether this course fits your goal.
The course runs within one week and includes 10 hours of live teaching. Weekend, weekday and private schedules are arranged around the learner or team. You can attend in person in Dubai or join live online. Ask us for the next available dates.
SEO training starts from AED 3,000 per person. It is paid training, and the exact fee depends on the batch format and whether it is an individual or corporate booking. The price covers the teaching and practical work. Ask for a current quote before booking.
Yes. The course starts with crawling, indexing, search intent and page structure. If you have a website, the exercises use its real Search Console data. If not, you work on a practice site. You do not need to be a developer, but you will learn enough technical language to brief one clearly.
A current SEO course should cover crawling, indexing, JavaScript rendering, keyword and intent research, on-page SEO, internal links, Core Web Vitals, structured data, content quality, local SEO, link earning, Search Console and GA4. It should also explain how AI search retrieves and cites indexed pages.
Both. Technical work covers status codes, canonicals, robots rules, XML sitemaps, JavaScript rendering, structured data and Core Web Vitals including INP, LCP and CLS. Content work covers intent, page structure, internal links, original value and writing clear answers without stuffing keywords.
Yes. Google says its generative search features use the same core ranking and quality systems as Search. You learn how retrieval, grounding and related-query fan-out affect content discovery, then apply the same foundations: crawlable pages, clear answers, original information and reliable sources.
Yes. Experienced marketers can focus on log and crawl analysis, JavaScript SEO, migrations, indexation problems, international SEO, schema debugging, content consolidation, link-risk reviews and Search Console diagnosis. Tell us what you already manage so the exercises start at the right level.
An optional ATHE certificate can be arranged on request for an additional fee. It is not included automatically. Ask about the certificate when you enquire so the team can confirm the current process and cost.
Google Ads Run search, display and remarketing campaigns.
View course 
Social Media Marketing Advertise on Meta, TikTok, LinkedIn and Snapchat.
View course 
Web Analytics Track what works with GA4 and Tag Manager.
View course 
Content Marketing Plan and write content that brings leads.
View course 
Email Marketing Build lists, campaigns and automated flows.
View course 
