Google Ads Training in Dubai. Get PPC Certified & Gain Expertise. | Leads Dubai
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Google Ads

A step by step process to improve your PPC skills with Google Ads training.

Register for this course
4.6 Google rating Certificate on completion Training since 2013
Google Ads at Leads Dubai
Mukesh Pandey
Mukesh Pandey
Your trainer, runs live client accounts
Live accounts
Practise in real tools, not slides
Small groups
Every question gets answered
Certificate
Awarded on completion
After-course support
Ask your trainer once you start

Is this course for you?

Google handles over six billion searches a day. Some of those people are looking for exactly what you sell, right now, in your city. Google Ads is how you get in front of them, and this course is how you learn to do it without burning the budget.

For business owners

You have probably run ads that spent money and returned nothing. In this course you find out why: the wrong keywords, a weak Quality Score, no conversion tracking. You leave able to run your own campaigns, or brief and challenge an agency properly.

For beginners

No prior experience needed. We start at the account level and build up: how the auction works, what to bid, what to write, what to measure. Everything is done inside a live account, not on slides.

For marketers

Add paid search to your skill set with proof you can show. You will finish with a campaign you built, a tracking setup you configured, and a reporting view you can put in front of a manager or a client.

A step by step process to improve your PPC skills with Google Ads training.

Duration: 1 Week Certification: Google Ads Certificate and ATHE
You will learn how to
  • Set up brand, traffic and lead campaigns
  • Advertise on page one of Google Search
  • Create YouTube video ad campaigns
  • Run Display network banner ads
  • Set up mobile app install ads
  • Run Shopping ads for ecommerce
  • Apply advanced optimisation tips
  • Work through real UAE case studies

What you will learn

  • Find the keywords your customers actually search
  • Build a campaign structure that stays manageable
  • Write search ads that earn the click
  • Set up Display and remarketing campaigns
  • Track conversions, calls and cost per lead
  • Bid smarter and cut wasted spend
  • Read the data and optimise every week
  • Scale what works without losing control
What you will learn in this course

Basic Skills

  • Campaign Setup
  • Create New Campaign
  • Keyword Research
  • Campaign Structure
  • Bidding Strategies
  • Audience targeting
  • Ad Copies & Extensions
  • Conversion Tracking
  • Remarketing Campaigns

Advanced Skills

  • Campaign Optimization
  • Optimize keywords, ads, landing pages
  • Analyse and remove wrong clickers
  • Track performance with google analytics
  • Monitor campaign performance
  • Improve quality score and Campaign ROI
  • Smart Bidding & budget scaling
  • Competitor and auction insights
  • Reporting to clients or management
Mukesh Pandey, trainer at Leads Dubai

Your Instructor

He is running a successful digital marketing agency. He has managed 100’s of Google Ads Campaigns, social media ads, SEO and email marketing campaigns for big and small companies to improve their marketing results. He has conducted several Google Ads Training Programmes over the past years

Doing digital marketing since 8 years and helped over 500 companies. Handled over 1 million ad spends in budgets.

Mukesh Pandey

Ready to book your seat in the next batch?

Send the registration form and we reply with the next dates, pricing and the full course outline.

Curriculum

What the course covers

By the end you can plan, launch and optimise a Google Ads account on your own budget and report on what it returned.

4 modules, built in order
16 topics covered in class
Practised live inside real accounts
01 Foundations and account structure
  • How the Google Ads auction and Quality Score really work
  • Account, campaign and ad group structure that stays manageable
  • Setting goals: leads, calls, sales or footfall
  • Billing, budgets and daily spend control
02 Keyword research and Search campaigns
  • Keyword Planner and search intent for UAE audiences
  • Match types, negative keywords and search term reports
  • Writing responsive search ads that get clicked
  • Ad extensions: sitelinks, callouts, call and location
03 Display, YouTube and remarketing
  • Display campaigns and audience targeting
  • YouTube ad formats and when each one pays off
  • Remarketing lists and audience segments
  • Creative sizes and what actually converts
04 Bidding, tracking and optimisation
  • Manual vs Smart Bidding, and when to switch
  • Conversion tracking, call tracking and Google Analytics 4 linking
  • Reading the data: CTR, CPC, CPA and ROAS
  • Weekly optimisation routine and scaling what works
Course brochure

Get the full Google Ads outline

Every module, session count, what you build during the course, batch timings and current pricing. Sent to your inbox in minutes.

Career outlook

Where this skill takes you

2,400+
Marketing jobs open in the UAE
30%
Of UAE ad budgets now go to digital
12,000+
Agencies and in-house teams hiring

Typical UAE salary range

Entry level, 0 to 2 years AED 6,000 to 9,000 / month
Mid level, 2 to 5 years AED 10,000 to 16,000 / month
Senior specialist AED 18,000 to 25,000 / month
Performance marketing lead AED 28,000+ / month

Indicative ranges from public UAE job listings. Actual pay depends on employer, experience and portfolio.

Google Ads Specialist

Plans and runs paid search accounts, controls budgets and reports on cost per lead.

PPC Analyst

Reads campaign data, tests keywords and creatives, and finds where the spend is leaking.

Performance Marketing Manager

Owns paid channels end to end, from strategy and budget to the numbers the business sees.

Start this course
Who joins

Who should attend?

Every batch is a mix: someone chasing a promotion, someone running their own shop, and someone starting from zero. All of them finish able to run a campaign.

Working professionals

Marketing, sales or account staff who want a specialist skill on their CV and a route to a better role.

Business owners

Owners and managers who want to understand where the ad budget goes and supervise it properly.

Students and fresh graduates

No marketing background needed. The course starts from the basics and builds up.

Career changers

Moving into digital marketing from another field, with a portfolio piece to show at interviews.

In-house marketing teams

Teams that need the same playbook, delivered as corporate training at your office or ours.

Freelancers and consultants

Add a paid service to your offering and charge for it with confidence.

The difference

Why choose Leads Dubai

Trainers who still run campaigns

Your trainer manages live client accounts at Leads Dubai every week. You get this month’s reality, not last year’s slides.

Practice on real accounts

You build campaigns, audits and reports inside the actual tools during the session, and get them reviewed.

Small groups

Sessions are kept small on purpose, so every question gets answered and nobody hides at the back.

Built for the UAE market

Every example is a UAE campaign: local search behaviour, Arabic and English audiences, real Dubai budgets.

Certificate that means something

Leads Dubai certificate, and we are an approved centre for Leads International’s ATHE endorsed programme.

Support after the course

You can message your trainer with follow-up questions once you are back at your own desk.

Program benefits

What you get out of it

For individuals

Career accelerator

  • Hands-on practice inside real ad accounts
  • A portfolio piece to show at interviews
  • Certificate on completion
  • Small groups, so questions get answered
  • Flexible timing: weekday or weekend batches
  • Online or in-person in Dubai
  • Follow-up support from your trainer
  • Skills that map to live job openings
Register for this course
For organisations

Corporate training

  • Curriculum tailored to your industry and accounts
  • Training delivered at your office or ours
  • Whole team on one playbook and one vocabulary
  • Less budget wasted on untested campaigns
  • Clear reporting your managers can read
  • Reduced dependence on outside agencies
  • Flexible scheduling around your workload
  • Invoicing and certificates for every attendee
Get a corporate quote
Batches

Join an upcoming session

New batches open regularly in all three formats. Tell us which one suits you and we will confirm the next start date, the timings and the price.

Most popular
Weekend batch
  • Saturday and Sunday
  • Morning sessions
  • In person in Dubai, or join online
Most popular with working professionals Next date to be announced Get the next date
Weekday batch
  • Weekday evenings
  • After working hours
  • Live online
Fits around a full-time job Next date to be announced Get the next date
Private or corporate
  • Your schedule
  • Full day or split sessions
  • At your office or ours
One-to-one or full team Next date to be announced Get the next date

Dates are announced batch by batch. Send an enquiry with the format you want and we will reply with the next confirmed start date, the full schedule and current pricing.

Student reviews

What students say about this course

“" I learn various things but like the Topic : How to use Ad Extensions and Display Ads for remarketing.”

S Course student Verified student

“" I find Information about how to get analytic data about online presence and your competitors as well.”

S Course student Verified student

“" Detailed explanation about Google Ads.”

S Course student Verified student
FAQ

Questions people ask before joining

Anything not covered here? Message us and a trainer will answer, not a chatbot.

Still have questions?

Ask about timings, pricing, or whether this course fits your goal.

Who is eligible for the Google Ads Training?

Google Ads Training course is for anyone who wants to gain effective digital marketing skills. Like Students, Beginners, Marketing professionals, startups, advanced users, and anyone who wants to get better results.

What are the objectives of Google Ads Course?

Our Google Ads Training course is made to provide a solid foundation so you can master the advertising arena. Once you finish this course, you will be able to: -

  • Understand the logic's and campaign background to optimize it. This gives you a better performance.
  • Master the tools and techniques by Google which will qualify you as an expert.
  • You can formulate, execute and plan various types of campaigns
  • With this course, you will have an in-depth understanding of the diverse bidding methods and strategies for better returns on investment.
  • Increase your chance to pass the Google Ads certification exams. You can acquire mobile, search, fundamentals, video and many other certifications.
  • Solid foundation in SEO and advertising. You can raise your stakes in the career and digital marketing business.
What will you learn from Google Ads course

The course will be covering the main fundamentals and advanced campaign optimization tricks plus techniques to succeed. You will learn from Ads professionals who have a vast experience of several years.
Topics will include -

  • Creating Ads accounts
  • Understanding the campaign types, setting, quality score and auction system
  • Researching keywords with the help of keyword planner tool
  • Setting up a campaign with the right budgets and bidding
  • Writing good ad headlines as well as copies
  • Learning the structure of keywords and ad group themes
  • Keyword match types and negative words
  • Google analytics for the purpose of conversion tracking
  • Optimizing ads and adjusting the bids
  • New search and display of ad updates
  • Creating remarketing campaigns
  • Setup Youtube Ads & Display advertising campaigns
  • Measure results and optimize based on your goals

With regular campaign management, our goal is to make you thorough with the Google advertising methods to turn you into a professional. This course is going to help you strategize, execute and create paid marketing ads using various channels like mobile, display, search and video to fulfil the objectives.

Other than that, this course is designed to make you ready for exams for Google AdWords professional certification directly through Google. It will give you practical knowledge that you need to become an effective professional in the field.

Why Learn from Leads Dubai - Digital Marketing Agency in Dubai ?
  • We have 10 years of practical Google Ads campaign Management Agency experience
  • We have experienced and certified Google Ads Professional teachers.
  • Managed campaigns worth more than 30 million AED in various industries.
  • You get to learn from practical campaigns.
  • Real life case studies and examples are shared
  • UK recognized participation certification from ATHE
  • Both Offline and Online Google Ads Training in Dubai options available.
What kind of certification you will get?

‘Certification in Digital Marketing’

The programme has been checked and endorsed by ATHE and meets our standards in terms of design, content and relevance. The programme will be delivered and assessed in line with the approved standards and upon successful completion of the programme ATHE will provide certificates. Learners will receive an attendance certificate from ATHE showing that they have completed the programme. There will be additional fee for this certificate.

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