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10 Jun
2024

How to Develop a Winning Social Media Strategy

In the modern world where the internet is highly used, it is very important for any organization that is aspiring to create a powerful online community, interacting with their customers, to embrace social media management. But to achieve its objectives and build a successful strategy, mere posting is not enough.

07 Jun
2024

WhatsApp Marketing for Small Business

How to Leverage WhatsApp for Small Business Marketing   Living in the era of developing high-tech loud communication, small businesses express the need to find these ways of working with customers. WhatsApp is among the most used messaging apps globally, with more than 2 billion active users, making it a

05 Jun
2024

Marketing Automation Mistakes and How to Avoid Them

Marketing automation solves this problem through automating business communication with the audience and increasing the return on investment. Nonetheless, given its possibility, a variety of companies have difficulties in realizing its full perspective because of typical missteps. In this post, we highlight some of the most frequent pitfalls of marketing

30 May
2024

How to Conduct a Digital Marketing Audit

Digital marketing audit is a crucial process that helps to determine the effectiveness and efficiency of different digital marketing strategies. It proves that they are good in areas that need strengthening and where they lack in areas that need improvement. Conducting an audit puts one in a position to evaluate the

23 May
2024

How to Use PPC Advertising for Business Success

    The use of the Internet in today’s business environment has created exponential demand for various ways through which companies can enhance their online presence and access potential clients. Consequently, the main goals that can be achieved by using Internet advertising can be summarized as follows: Pay-per-click (PPC) advertising

22 May
2024

How to Leverage Influencer Marketing for Brand Growth

Modern technologies and further development in social media opened the way to a new and very effective strategy in marketing influencer marketing. Thus, the cooperation between businesses and influencers allows reaching out to the set-up communities by leveraging the trust of the selected influencers and their audiences. Exploring the intricacies