Dolphin Khasab Tours Generates New Leads from tourists.
The Search Ads marketing campaign targeting GCC and Europe regions generates new leads while impressively reducing the cost per lead by 50%. This effective campaign not only drives lead generation but also ensures cost efficiency. Generates New Leads.
About Dolphin Khasab Tours:
Dolphin Khasab Tours, a reputable tour operator in Oman, offers a wide range of packages. These packages include exciting options such as dhow cruises, exhilarating mountain safaris, captivating city tours, and convenient hotel bookings. Moreover, they are committed to the principles of eco-tourism, prioritizing the preservation of the environment and the protection of flora and fauna in their natural habitats. In addition, the company strives to generate new leads to expand their customer base and promote sustainable tourism practices.
Background:
Leads Dubai proposed a 3-month trial of Google Adwords to Dolphin Khasab Tours. In doing so, they aimed to generate new leads and attract more tourists from overseas seeking Oman holiday packages. This initiative also addressed the need for updating their outdated website. Generates New Leads. We got the site more responsive & started adwords campaign in June 2014 and haven’t looked back since. PPC Campaign now is now their 2nd best source of new tourist leads. 30% of them come through adwords search campaign alone. In this case study, we discuss how tours Package Company in Oman Generates New Leads.
Goals:
- Increase leads from European markets
- Do SEO for the site and get more traffic
- Make the website look more appealing and mobile responsive
- Increase business and get more customers from GCC
Challenge:
- Tourism is a very competitive industry in Search Marketing
- The cost of marketing is high and margins get affected
- A site revamp was needed to adapt to seasonal changes.
- Identifying which channel is working and increasing sales
Strategy & Approach:
Generates New Leads: Leads Dubai’s Strategy to Help Dolphin Khasab Tours with Adwords
- We first ensured that the site has appropriate landing pages for each package
- We ensured that each page is mobile optimized with a call button on top and a contact form
- Implemented thank you page & conversion tracking to identify which package is more popular & from which country and optimized accordingly
- We handled SEO which now is the top 50% of lead generator for the client
- We handled clients’ social media campaigns like Facebook, Twitter, and Instagram and now they have a good following. We found conversion rates from social traffic were the highest.
- Helped with google maps & google+ along with googling my business profile to increase local relevance in the home Oman market.
- We discovered that the Musandam tour package was most popular which helped us create multiple adgroups and relevant ads to help increase leads.
- UAE got the most leads & this helped us optimise the location-based campaign further
- None of this would be possible without constant support and involvement from DKT.
- .Use of all the latest ad extensions helped CTR & conversions from 3% to 9%
- Used multiple keyword match types and ad copies to increase relevancy.
- Created new calls, site links, and location extensions to boost CTR, Leads, more calls & walk-ins.
- We learn the pattern of performance and adjust the campaign structure accordingly due to seasonal changes.
The above pic shows Blue Line which is the monthly number of leads generated. The orange line shows a monthly cost per lead. We started from June 2014 onwards. The cost per lead came down from AED 50 to AED 22 per lead. The number of leads increased from 35 to 150 per month.
Key Tools Used:
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Results:
- Over 900,000 times the ads were shown in the top 3 positions in the last 9 months in target countries.
- Over 650 new tourist registration leads were generated on the website.
- Over 60 new calls were generated via mobile ads besides the direct registrations.
- SEO traffic and social impact have been increasing every month.
- The Travel agency continues to work with us for digital marketing and generates new leads consistently
Below is what Ahmed Masoud – Owner of DolphinKhasabTours says:
“ Leads Dubai Team is very professional has helped us reach both local and European markets to find tourist who want to travel to khasab. We have been very busy. Due to PPC success with leads dubai, they now also doing our SEO & Social Media Marketing. I recommend them highly “
If you want more, learn here 10 Leads Managsment Systems.
You can also find here How We Generate Leads and How to Make SEO Work.
Talk to us about your online marketing requirements. Right from SEO Services to social media management and brand awareness campaigns. Generate new leads the right way.
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