Top 9 Google’s SEO Ranking Signals – New Tips to improve your site
There are over 200 points on which google ranks a website. With the constant updates in the algorithm, it is hard to keep track. But there are a few fundamentals and basic ranking factors which is still relevant. This article discusses the important google SEO ranking signals to improve your website.
When it comes to SEO, there are 3 important things to do:
- Off-page SEO
- On-page SEO
- Technical SEO
Now let’s get into the Top 9 Google’s SEO Ranking Signals
On-Page :
1. Number of backlinks to your website (18%)
How many websites are linking to your website? What is the authority of that website? So it’s the quantity and quality of the websites which link to you. Both are important. In simple words, the more backlinks to your website, the higher your website’s chances to rank above.
2. Backlink authority (14%)
It’s not how many sites link to you. It’s also about who is linking to you. As mentioned above, the authority, meaning good websites like .edu .org and many other respected websites are a good authority. To date, a google authority website if it links to your website. it is one of the strongest ranking factors for Google. Bad quality sites linking to your website will harm your SEO. So it’s important to check your backlinks in the google search console and disavow them. Pro Tip: check who is ranking for the keywords you want, follow their website and check what they have on their site.
3. Link anchor text (9%)
When any website links to you it is important that those websites are in some manner similar to your website. For the text on the backlinking website, make sure it’s the keyword for which you want to rank for. The text linking to your website is also called the anchor text. This also increases relevancy.
Off-Page :
4. Content relevance (19%)
Your website content is keyword reach and has synonyms like dental clinics in Dubai, and dentists in Dubai. If used well with different contexts on the website with proper H1 & H2. Unique original content or your opinion about a topic will give weight to your website rankings. Check out Backlinko’s Keywords blog
5. Content length (3%)
As per SEO Yoast best practices, we follow the rule of a minimum of 400 – 500 words for any blog article. There is no rule on how long or short a content should be. As long as it serves the purpose of the reader. It is right. To crosscheck, you can go through the top-ranking blogs for a particular keyword and identify the general length of content.
6. Click-through rate (11%)
How many times your website appears in the search results? How many times does it gets clicked? That is the CTR – click-through rate. The higher the CTR, the more you will remain and dominate your position. Google has an expected CTR for every position. If lesser people are clicking your links, it’s time to relook at your page title and meta description to increase clicks. You can check this within your google analytics search query data reports. If you don’t see this data, then check if the web console and analytics are linked together.
7. Social signals (7%)
It’s the age of social media. If your social media profiles like Facebook, Twitter, LinkedIn, and Google+ are well organised and you post regular content there you will have an increased chance of social ranking benefits in SEO. For this purpose having a Google+ Page is super important for a local business.
Technical SEO factors
8. Mobile-friendly website (12%)
More than 50% of searches are now happening from a mobile device. Google now uses “mobile-first indexing of the Web“, meaning that they are beginning to index the mobile version of websites, when available, as opposed to the desktop version. This means Google will determine how a site should rank based on how it appears on mobile. Having a mobile-friendly website has become all the more important.
9. Page speed (7%)
Google uses page speed in its ranking algorithm. A slow-loading website will have a negative effect on SEO rankings. Besides, it is a bad user experience too. With slower websites, the site will have high bounce rates too which beats the purpose of generating paid traffic. We see page speed as an even more important factor. Thankfully there are google page speed insights you can check. The main reason for slow pages is because of uncompressed content like scripts, images, or CSS files.
Leads Dubai is an SEO Company in Dubai – UAE.
Credits:
- Please note that this article is derived and simplified from the link assistants website blog.
- The cheat sheet is based on research at SEO PowerSuite, studies by SearchMetrics and Backlinko.
- Read on to find out what the major ranking factors are and how to optimize for them — or, download a free PDF version of this guide to always have it at hand.
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