Keeping Up with the Pace: Latest Digital Marketing Updates and Trends
Past Insights Digital Marketing Updates have a lot of new tools to play with Future Trends. We scour news papers and through wordrteam and searchengineland to share some of the best news in the world of digital marketing.
Google announces new Discovery ads format
Google’s latest digital marketing updates introduce a newsfeed-like feature within the Google Phone app, presenting Discovery ads. These native ads seamlessly span across Google’s extensive digital platforms, encompassing YouTube, Gmail, and the Google homepage. This immersive and interactive format is specifically designed to cater to user intent, enhancing engagement and overall campaign effectiveness.
Google’s Discover ads reach more than 800 million users annually. This change could make these ads far more effective at driving conversions than the previous format. Soon there can be interest based ads placed in the feeds.
Instagram announces Checkout
In March 2019, Instagram made a significant announcement regarding their new feature called Checkout. This innovative addition was specifically designed to enable users to make purchases directly from the platform. With this seamless integration, Instagram users can now enjoy a convenient and streamlined shopping experience without the need to navigate away from the app.
With the latest digital marketing updates, you can now shop seamlessly on Instagram. This convenient feature enables users in the UAE to effortlessly tap, select, and checkout, all while seamlessly continuing their scrolling experience. Say goodbye to interruptions and embrace a smoother shopping journey on Instagram.
Facebook Expands Ad Library to All Industries: Latest Digital Marketing Updates
In March, Facebook announced they were expanding their ad library, which is designed to make it easier for Facebook users to learn more about the companies who run ads on the platform.
To gain a competitive edge, it’s important to stay ahead of the competition with digital marketing updates. By accessing the ad library, you can gather valuable insights and effectively track ad spending, campaign details, page creation dates, and name changes. Monitoring your competitors’ ads will enable you to stay one step ahead and maximize your success.
Google’s BERT update
In October, Google announced the BERT update, which it called the most important update in the last five years. That is enough to make anyone involved in online advertising pay attention. How did BERT impact online marketing?
Here’s what Google says:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.”
LinkedIn offers interest-based targeting
In March, professional social media giant LinkedIn rolled out a massive change to their ad targeting program. Now, marketers can use interests to target LinkedIn users, similar to Facebook.
With the continuous digital marketing updates, leveraging LinkedIn as an alternative advertising platform becomes an attractive opportunity, particularly for B2B brands aiming to reach key decision-makers. As trust in Facebook wanes, tapping into LinkedIn’s vast network holds immense potential for targeted advertising.
Google’s core update
In September, Google announced a new core update to its algorithm, aimed at increasing the ranking of sites that offer original, substantial and uniquely insightful content. This was a major digital marketing updates specially in the SEO community.
While there were numerous digital marketing updates and news, we believe it is crucial to pay attention to the following selected highlights.
Looking ahead, we anticipate a rise in Voice Search usage and a focus on Meaningful ads for increased conversions. Additionally, we hope for simpler and more user-friendly ad platforms in the coming year. Once again, see our digital marketing services in UAE
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