There are many reasons your Search Engine Optimization (SEO) Strategy is not helping to get your website in the desired Google Search results.
Top 3 Reasons your SEO isn’t working
1. Choosing the wrong set of keywords to optimize
When deciding SEO keywords to rank for, think if the user who visits your website will take action. Choose keywords that are of high volumes and are of commercial intent. Google Keyword Planner is the perfect tool which can help you identify those right keyword gems. It tells you what people are typing already in your location. Choosing the right set of keywords is very important as it’s the first and vital step to optimising your website.
2. Fail to use Search Engine Optimization Tools Efficiently
In Google Analytics are you checking how much SEO traffic you get every month? If you tracking, Good! Are you checking if the SEO traffic is contributing to your business goals? It is important to know the behaviour of the organic traffic to see. A good metric can be the number of repeat users. If you’re not utilizing the digital marketing search engine optimization tools efficiently, all your efforts are bound to fail!
3. Targeting the Wrong Audience
This again relates to point number 1 above. Even if you rank on the first page for select keywords what if there are no searches for it and worst those are wrong keywords! This can negatively impact your SEO as most people will bounce outside your website as they landed on the wrong website. Well-thought SEO Strategy planning can help in the long run.
Improper Search engine optimization like these can get your site punished or possibly blacklisted by Google. These results could prompt a decrease in your site’s activity, a lower number of offers leads and result to spend a lot of time & money.
Hiring the best search engine optimization SEO company in Dubai can help you to get Google’s first-page search-proven results!
Also Read: Healthcall Case Study
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