1. Choosing the wrong set of keywords to optimize
When deciding SEO keywords to rank for, think if the user who visits your website will take action. Choose keywords that are of high volumes and are of commercial intent. Google Keyword Planner is the perfect tool which can help you identify those right keyword gems. It tells you what people are typing already in your location. Choosing the right set of keywords is very important as it’s the first and vital step to optimising your website.
2. Fail to use Search Engine Optimization Tools Efficiently
In Google Analytics are you checking how much SEO traffic you get every month? If you are tracking, Good! Are you checking if the SEO traffic is contributing to your business goals? It is important to know the behaviour of the organic traffic to see. A good metric can be the number of repeat users. If you’re not utilizing the digital marketing search engine optimization tools efficiently, all your efforts are bound to fail!
3. Targeting the Wrong Audience
This again relates to point number 1 above. Even if you rank on the first page for select keywords, what if there are no searches for it and worst those are wrong keywords! This can negatively impact your SEO as most people will bounce outside your website as they landed on the wrong website. Well-thought SEO Strategy planning can help in the long run.
Improper Search engine optimization like these can get your site punished or possibly blacklisted by Google. These results could prompt a decrease in your site’s activity, a lower number of offers leads and result to spend a lot of time & money.
Hiring the best search engine optimization SEO company in Dubai can help you to get Google’s first-page search-proven results!
Now that we have covered the usual reasons why your SEO is not working, let’s move on to actionable items to make it better. Let’s discuss important SEO optimization tips and the most important do’s and don’ts particularly for small businesses aimed at local SEO in Dubai.
SEO Optimization tips & Top 10 do and 5 don’ts for Small Biz Local SEO in Dubai
SEO Optimization tips. Claim your 1st Page Rankings.
Below are some of the key findings for SEO Optimization tips which include:
- Page Authority correlates higher than any other metric we measured.
- Social signals, for example Facebook shares are highly correlated.
- Anchor text correlations remain as strong as ever.
- New correlations were measured for schema.org and structured data usage.
- More data was collected on external links, keywords, and exact match domains.
- Links are still believed to be the most important part of the algorithm (approximately 40%).
- Keyword usage on the page is still fundamental, and other than links is thought to be the most important type of factor.
- SEOs do not think social factors are important in the 2013 algorithm (only 7%), in contrast to the high correlations.
Looking into the future, SEOs see a shift away from traditional ranking factors (anchor text, exact match domains, etc.) to deeper analysis of a site’s perceived value to users, authorship, structured data, and social signals:
Our SEO tips
1000s of blogs are getting published every day. There is more content published today in a month than it was in the entire year of 2001. ( Just thinking of this may be just about right ) – This means your content needs to fight more and has to be of top quality to rank better. Just publishing content is not enough. Quality content and the ability to interact with and engage the audience will be the currency. Time on site and multiple page visits help you get the business. This means targeting the right keywords to rank for and improve business.
10 Do’s and 5 Don’ts for Small Biz Local SEO Success
See the SEO slide here.
Leads Dubai is a Lead Generation Company. We provide SEO Services and Google Ads Management Services. You never know who, where, what time, or on which device prospects are looking for products or services. We connect you to them.
With you now having the basic SEO optimization tricks and best practices for Dubai small businesses, it’s now time to install tools that will help simplify your efforts. Screaming Frog, a free SEO tool, is one highly recommended tool. Screaming Frog is an SEO tool that can be used to audit your website as well as effectively improve your rankings.
Free SEO Tool Software – Screaming Frog. Now Rank UP!
The free SEO Tool Software – Screaming Frog is a small desktop program you can install on your PC or Mac that spiders websites’ links, images, CSS, scripts, and apps from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs by type, and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting it into Excel. You can view, analyze and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.
The Screaming Frog SEO Spider allows you to quickly analyze, audit, and review a site from an onsite SEO perspective. It’s particularly good for analyzing medium to large sites where manually checking every page would be extremely labor intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue.
The spider allows you to export key onsite SEO elements (URL, page title, meta description, headings, etc) to Excel so it can easily be used as a base to make SEO recommendations. Our video below provides a demonstration of what the tool can do –
A quick summary of some of the data collected
- Errors – Client & server errors (No responses, 4XX, 5XX)
- Redirects – (3XX, permanent or temporary)
- External Links – All followed links and their subsequent status codes
- URI Issues – Non-ASCII characters, underscores, uppercase characters, dynamic uris, long over 115 characters
- Duplicate Pages – Hash value / MD5checksums lookup for pages with duplicate content
- Page Title – Missing, duplicate, over 70 characters, same as h1, multiple
- Meta Description – Missing, duplicate, over 156 characters, multiple
- Meta Keywords – Mainly for reference as it’s only (barely) used by Yahoo.
- H1 – Missing, duplicate, over 70 characters, multiple
- H2 – Missing, duplicate, over 70 characters, multiple
- Meta Robots – Index, noindex, follow, nofollow, noarchive, nosnippet, noodp, noydir etc
- Meta Refresh – Including target page and time delay
- Canonical link element & canonical HTTP headers
- X-Robots-Tag
- File Size
- Page Depth Level
- Inlinks – All pages linking to a URI
- Outlinks – All pages a URI links out to
- Anchor Text – All link text. Alt text from images with links
- Follow & Nofollow – At link level (true/false)
- Images – All URIs with the image link & all images from a given page. Images over 100kb, missing alt text, alt text over 100 characters
- User-Agent Switcher – Crawl as Googlebot, Bingbot, or Yahoo! Slurp
- Custom Source Code Search – The spider allows you to find anything you want in the source code of a website! Whether that’s analytics code, specific text, code etc. (Please note – This is not a data extraction or scraping feature yet.)
- XML Sitemap Generator – You can create a basic XML sitemap using the SEO spider.
It is an SEO tool built by real SEOs. Check out what SEOs are saying about the SEO Spider !
Download Now – For Free!
Hire a professional SEO company in Dubai to help with search engine optimization with the trending & advance techniques.
Now that you know how to optimize your SEO using the Screaming Frog tool, it’s crucial to know about the various types of SEO that can aid you in achieving the best results. Here’s an infographic explaining the 4 types of SEO that you need to work on to take your digital marketing game to the next level.
4 Types of SEO
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