Discover the SEO Process. How Google Search works to rank sites.
Where does the SEO Process fit in your digital marketing strategy? With SEO you decide your goals, which keywords, and competitions, and do some tests on the site which can define goals to rank well on SERP. Search Engine Results Page. It shows different types of results based on the search intent.
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- We research your website and then do site audits to find the issues.
- Then we move into optimization, which means technical optimization, content optimization, meta tags, and local SEO.
- Backlinking and link building help SEO further and are major tasks that are focused on.
- Next and always turned on campaigns are the off-page or backlinking outreach
- After all, this is done, we measure to see if the activity is improving your website and implement changes accordingly.
There are 3 types of search intent
1. Informational Search Intent – they are 50 – 80% of searches of this type
2. Transactional Search Intent – People who are looking to buy – Middle Funnel
3. Navigational Search Intent – Like go to, visit, do things. Bottom of Funnel
Branded Search Intents – The real brands rank right up as real brand owners. Many websites rank up for their brand names, which is different if you remove the brand name from the search query.
Featured Snippets – They are the answers on top of the results with 2 – 3 sentences and they can be listed or table too.
People also ask box – It provides other ways of asking the same questions or related questions and it expands into other featured snippets of answers too.
The primary goal of a search engine is to bring value to the user for different types of search queries. So if more people click to open the video for a query, it will show more often. Different results for different queries. It’s better to find the users who are searching for you. The search engine results page is constantly changing.
How do search engines find the right results? By Crawling and indexing websites like Wikipedia and will go through the links to other web pages. Make sure that your website is crawled and indexed by Google so it can show up. talk to us if your website is not showing. There may be crawling errors.
There are over 200 ranking factors that the search engine has crawled and indexed.
TIP: site: yourwebsite.com – will tell you all the web pages on your website. In the same way, you can see the cache: your website URL to see the new version of your content or the indexed version.
When a search engine doesn’t load your site, it just reads the code, which is the view source.
Robots.Txt – When a search engine checks your site, it checks for sitemaps and robots.txt files. This file has instructions for the crawler. You can block a few sections on your website from the Google crawlers.
Search Engine Algorithms have been used every time on how Google ranks websites. Below are some of the prominent ones.
- Panda Algorithm which focused on backlinks and on-page content
- Penguin Algorithm which focused on spammy websites and individual pages
- The Hummingbird Algorithm focussed on the search query and context and meaning of the search with the results. This was a big change
Then some other search algorithm updates determine the location from where the user was searching and show more local search results nearby. The SEO process keeps changing every month.
Following the SEO process can help rank your website on the first page. Make sure to be updated with the latest Google search guidelines.
Some great sources to follow are search engines Also contact us if you have a specific SEO question and ranking your website
